FIRE is a Swiss technology company headquartered in Zurich. We build the platform that global brands use to digitise, structure, and intelligently operate their wholesale business. Our mission is simple: help brands own their data and use it to lead.
FIRE was born from a simple observation: the most valuable commercial relationships in B2B wholesale — the conversations at trade fairs, the discussions during buyer visits, the patterns in reorder behaviour — were generating zero structured data. Billions of dollars in transactions, and the intelligence behind them was evaporating with every interaction.
We set out to change that. We built a platform that captures structured data from every B2B touchpoint — showroom presentations, field visits, online orders, virtual sessions — and turns it into compounding intelligence that brands own forever.
Today, FIRE processes nearly $10 billion in annual wholesale transactions. Our platform serves leading B2B wholesale brands across 25+ industries. We are headquartered in Zurich with offices in Wollerau, and our team combines deep industry expertise with world-class engineering.
The wholesale industry generates trillions in annual revenue — yet most brands still manage their B2B operations through disconnected tools, manual processes, and unstructured data flows. We believe that is about to change.
Brands process millions in orders every year but capture almost zero buyer intelligence from the process. The richest data — browsing behaviour, product interest, buyer intent — has no home in traditional systems.
PDF catalogues, emailed line sheets, Excel order forms, WhatsApp follow-ups. The average B2B sales process involves 5–8 disconnected tools. The data never connects. The intelligence never compounds.
Everyone talks about AI. But AI requires structured, connected, historical data. Most brands do not have it. FIRE solves this by capturing structured data as a byproduct of daily sales operations.
Every piece of data captured through the FIRE platform is owned by your company. Not by us. Not by a marketplace. Not by a third-party tool. You decide how it is used, who accesses it, and when — including with AI.
We connect to your existing ERP and CRM through pre-built connectors. Typical timeline: 20–40 business days from kickoff to live. Your systems stay. The chaos around them disappears.
We do not build one-size-fits-all software. FIRE is configured for your industry — with the modules, terminology, and workflows that match how your business actually operates.
Designed and engineered in Switzerland. Built for global scale. We combine Swiss precision in software engineering with the ambition to serve brands wherever they operate.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
Book a personalised demo — integrated with your ERP in 20–40 days.