Fashion wholesale is complex — seasonal collections, size grids, colour variants, pre-orders, reorders, and buyer relationships across dozens of markets. FIRE is the platform that captures every interaction as structured data and turns it into competitive intelligence.
Most fashion brands have invested in DTC e-commerce. But wholesale — often 60–80% of revenue — still runs on Excel, email, and WhatsApp.
Thousands of cells for every style × colour × size. One wrong formula and entire orders ship incorrectly. No analytics, no patterns, no intelligence from the data.
Beautiful PDFs that cost thousands to produce. But when a buyer opens one, you have no idea what they looked at, how long, or what they compared. Static files, zero intelligence.
Email, phone, WhatsApp, trade fair paper forms, fax. Each order manually typed into the ERP. No buyer behaviour data. No reorder patterns. No trend signals.
Sell-through data lives in the ERP. Buyer feedback lives in sales reps' heads. Trend data lives in Instagram. Nothing connects. Next season, you start from scratch.
Your team writes 200 orders at Pitti or Première Vision. Paper forms, business cards, scribbled notes. Two weeks later, someone types it into the ERP. The context — what the buyer hesitated on, what they compared, what excited them — is gone forever.
The showroom team does not know what the buyer browsed online. The field rep does not know what happened at the trade fair. The portal does not reflect what the sales team discussed. Every channel is blind to the others.
Every FIRE product captures structured data and writes it to the same buyer profile. The result: compounding intelligence across every channel.
Visual selling on a large touchscreen. Present collections, build size-grid orders in real time, capture every buyer interaction.
Mobile field sales with full buyer context. Offline-capable, with size grids, reorder suggestions, and complete visit data.
Self-service ordering 24/7. Buyers browse collections, filter by size availability, and reorder — every click is structured data.
Three-screen immersive brand experience. Present your collection story with film, imagery, and interactive product exploration.
Size-run predictions, trend forecasting, buyer segmentation, and reorder intelligence. AI that learns from your structured data.
Virtual selling sessions with interactive collection browsing, live size-grid ordering, and full session data capture.
FIRE Connect links to your ERP. Product data, pricing, and buyer lists flow in. Your catalogue is live.
Sales team uses Sales Table at trade fair. First buyer profiles created. Data capture begins immediately.
B2B Portal goes live. Buyers self-service. Reorder patterns and size preferences become visible in analytics.
AI suggestions activate. Size-run predictions, reorder alerts, and buyer segmentation — all from your own data.
Every collection, every order, every buyer interaction — captured as structured data that compounds into competitive advantage.
Book Your DemoTrack which sizes sell best by region, buyer type, and season. See size curves shift over time. Predict size runs for next season based on structured order data.
From pre-order through sell-through to reorder — every data point connected. Know which styles gained momentum, which peaked early, and which have reorder potential.
Independent boutiques order differently from department stores. FIRE captures these patterns and lets you tailor presentations, pricing, and recommendations per segment.
See how buyer behaviour shifts between seasons. Which styles carry over? Which colour families trend? Data that informs design decisions, not just sales reports.
Every interaction on every FIRE product writes to the same data layer. After 90 days, you see patterns. After 6 months, you predict behaviour. After 12 months, your data advantage is impossible for competitors to replicate.
FIRE owns nothing. Your data stays on your infrastructure. You decide what to analyse, what to predict, and what to automate.
Book a personalised demo — integrated with your ERP in 20–40 days.
Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.