Sports and outdoor wholesale is technical, seasonal, and certification-driven — membrane specs, size grids, colour variants, pre-orders, and buyer relationships across global markets. FIRE is the platform that captures every interaction as structured data and turns it into competitive intelligence.
Hardgoods (bikes, skis), softgoods (jackets, pants), footwear (trail runners, boots), and accessories (packs, poles) — each with fundamentally different data models. Size runs, frame sizes, technical specs, and material technologies coexist in one order.
A retailer choosing a hardshell jacket compares 20,000mm water column vs. 28,000mm, 3-layer vs. 2.5-layer, Gore-Tex Pro vs. Pertex Shield. These specs must be structured, filterable, and comparable — not buried in a PDF.
Seasonal pre-order for AW26 collection runs alongside NOS replenishment for carry-over bestsellers. Two ordering modes, different timelines, different pricing structures — all in one system.
Your premium mountain shop sees different pricing, margin programmes, and exclusive ranges than the general sporting goods chain. A specialty climbing dealer gets access to technical products the mass market does not. One portal, multiple worlds.
At ISPO Munich, you present the full AW collection, take pre-orders, negotiate programmes, and build dealer relationships. Your tools need to handle the entire range on a touch screen — with tech specs, not just pretty pictures.
bluesign, GRS recycled, Oeko-Tex, Fair Wear, PFC-free, Ocean Bound Plastic. Each retailer has different requirements. Without structured data, compliance verification is a manual nightmare every season.
Each category has a different data model. FIRE handles all of them.
3-layer Gore-Tex Pro · 28,000mm · 265g
6 sizes × 4 colours = 24 SKUs
Gore-Tex Invisible Fit · Vibram Megagrip · 310g
11 sizes × 3 colours × 2 widths = 66 SKUs
Full carbon frame · SRAM X01 · 10.2kg
4 frames × 2 colours = 8 SKUs + components
38 litres · 1,180g · Airflow back system
2 back lengths × 3 colours = 6 SKUs
Each product solves a specific outdoor-industry challenge. Together they compound into intelligence.
The outdoor industry sells on technical differentiation. A dealer chooses your hardshell over the competitor’s because of membrane technology, not because of a nice PDF. A trail runner wins shelf space because of sole compound data and real-world test results, not because of an email with a price list attached.
FIRE was built for this reality. Technical specifications are first-class data attributes — structured, filterable, comparable. When a dealer at ISPO filters for “3-layer, 20,000mm+, PFC-free, bluesign,” the system returns 8 matching styles in 0.3 seconds. On paper, that same query takes 20 minutes and a product manager’s phone number.
The brands that digitalise sports & outdoor wholesale first do not just sell faster. They capture which tech features drive orders, which certifications are dealbreakers, and which categories are gaining interest before the season starts. That intelligence compounds. After four seasons, their assortment recommendations outperform any competitor who is still working from spreadsheets and gut feel.
Hardgoods, softgoods, footwear, accessories — one data layer, compounding every season.
See FIRE for Sports & OutdoorTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.