The FIRE Sales App gives your field team the full collection with tech specs, size-run ordering, and dealer history on a tablet. At ISPO, it replaces the paper order form. At dealer visits, it shows last season's sell-through alongside the new AW26 Gore-Tex range. Every appointment generates structured data: which models shown, which tech specs compared, which size-runs configured, which orders placed.
The dealer asks: “How does your 3-layer hardshell compare to the 2.5-layer on breathability?” On PDF, the rep scrolls through 80 pages. On the Sales App, two taps — side-by-side comparison with every spec.
Hall A1 has 800 exhibitors. By 9 AM, connectivity is gone. Your rep switches to a printed catalogue and handwritten orders. The moment they go offline, they lose tech specs, stock data, and the digital experience.
The dealer builds an order across jackets, shoes, backpacks, and poles. Four product categories, four data models, four different ordering logics. On paper, this is chaos. The Sales App handles it as one unified order.
Five phases. Four product categories. One unified data capture.
Tier, last season orders, category split, certification requirements, size-run history — all pre-loaded.
AW26 filtered by activity. New Gore-Tex line highlighted. Tech specs at a tap. Campaign imagery full screen.
3-layer vs 2.5-layer side by side. Water column, breathability, weight, material. The dealer decides based on data, not guesswork.
Mixed: 12 jacket sizes, 66 shoe SKUs, 6 packs. Size runs, colour grids, accessories — one order. Dealer pricing applied.
Order to ERP. Profile enriched with tech preferences, category split, certification needs. Co-Pilot learns.
Dealers sell on specs. Your app should compare them.
Premium mountain retail. Expert staff, curated range. Sells on technical performance and brand story. Needs exclusive access to Pro-line products, highest margin programme, and athlete content.
Mass sporting goods. Broad range, competitive pricing. Needs volume-efficient ordering, standard margin, and brand awareness content rather than technical deep-dives.
Online pure player. Needs product data feeds, high-res imagery, technical descriptions, and SEO-optimised content. Different margin model. Volume-based rebates.
Water column, breathability, weight, sole compound, frame material — all filterable attributes. The dealer finds “3-layer, 20,000mm+, PFC-free, bluesign” products in seconds.
Softgoods: XS–XXL. Footwear: EU 36–46 with widths. Hardgoods: S/M/L/XL frames. Accessories: S/M + M/L. All sizing logic handled per category within one order.
Load the running assortment, or hiking, or climbing. Each with activity-specific products, sizing, and recommended programmes. The rep presents what is relevant to this dealer’s focus.
bluesign, GRS, Oeko-Tex, Fair Wear, PFC-free — displayed as visual badges per product. Dealers filter by sustainability requirements. Compliance built into the selling experience.
Full catalogue, tech specs, dealer profiles, and ordering — offline. Works without connectivity. Orders queue and sync when Wi-Fi returns. Built for ISPO Hall A1, not for ideal conditions.
When the rep steps into the Showroom, the Sales App becomes the remote control. Navigate athlete content, switch between collection modules, activate comparison mode — all from the iPad.
A specialty mountain-shop buyer does not order based on lifestyle imagery. They order based on membrane technology, sole compounds, and sustainability certifications. The conversation at ISPO is technical: How does the new 3-layer compare to last season’s? What’s the breathability delta? Is the DWR treatment PFC-free? What’s the bluesign status?
The Sales App puts this entire technical conversation on the iPad. Not as a static catalogue, but as a dynamic, filterable, comparable data set. After the appointment, every tech spec comparison, every certification filter, every activity-based browsing pattern is captured as structured intelligence. After 200 ISPO appointments, you know which technical features drive pre-orders and which are ignored.
That intelligence changes how you develop next season’s collection. It changes how you position products. It changes which certifications you invest in. The Sales App is not just a selling tool — it is a product development intelligence engine disguised as an ordering app.
The Sales App turns every ISPO appointment into structured intelligence that compounds.
See the Sales App LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.