The FIRE Sales Table turns your showroom into an interactive experience. Buyers explore tech specs by touch, compare materials, build orders, and leave with signed commitments — priced live, every interaction captured.
A dealer choosing between Gore-Tex Pro and Pertex Shield needs water column, breathability, and layering data side by side. Paper order forms do not have columns for 28,000mm vs. 20,000mm.
A sustainability-focused retailer needs only bluesign + PFC-free products. On paper, they rely on the rep’s memory. On the Sales Table, one tap filters 400 styles to the 38 that match.
Softgoods in S–XXL, footwear in EU 36–46, packs in S/M + M/L. On a single paper order, three sizing systems collide. The Sales Table handles each category’s logic automatically.
The Sales Table is not a self-service kiosk. It is a choreographed experience where your rep leads the conversation and the technology amplifies every moment.
The rep navigates on iPad. The buyer watches on 55 inches. Four modes, seamlessly orchestrated.
| Size | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 |
| Qty | 2 | 3 | 4 | 6 | 8 | 8 | 6 | 4 | 3 | 2 |
| Stock | ✓ | ✓ | ✓ | ✓ | ✓ | Low | ✓ | ✓ | ✓ | ✓ |
Water column, breathability, weight, sole compound, frame material. All structured, filterable. Dealers find matching products by spec on a 55-inch screen in seconds.
Two trail runners. Two hardshells. Two bikes. Every spec compared at actual readability. Not thumbnails, not PDF pages — 55 inches of technical data, side by side.
Footwear size runs, softgoods S–XXL matrices, hardgoods frame sizing, accessory back-length options. Each category’s logic handled automatically within one order.
bluesign, GRS recycled, Oeko-Tex, Fair Wear, PFC-free — visual badges per product. Dealers filter by sustainability requirements at a glance.
Running, hiking, cycling, climbing, skiing, trail. Dealers browse by what they sell. Each activity maps to curated ranges with matching tech specs and sizing.
Fast dealer switching, offline resilience, quick-order shortcuts, end-of-day sync. Built for 18 appointments per day at ISPO, not 2 per week in the office.
The difference between a self-service kiosk and the FIRE Sales Table is the human relationship at the centre. Your rep does not hand the buyer a screen and walk away. They sit together. The rep controls the experience from the iPad — navigating to the right collection, cueing athlete footage, opening the tech comparison at exactly the right moment in the conversation. The buyer watches on the large screen, immersed in the brand experience without touching any back-office UI.
This matters because sports and outdoor selling is both emotional and rational. The dealer needs to feel the brand — the expedition story, the athlete endorsement, the sustainability commitment. And then they need the hard data: membrane specs, sole compounds, certification status, size availability. The Sales Table delivers both in one choreographed flow. Emotion first, data when the buyer is ready, order when the decision is made.
At ISPO, this hybrid model changes the quality of appointments. Instead of flipping through a printed catalogue while the rep talks, the buyer is watching cinema-scale content while having a focused conversation. The rep reads the room, adjusts the pace, switches content in real time. When the dealer leans in at the Gore-Tex comparison, the rep holds that screen. When interest shifts to footwear, the rep swipes to trail runners. It is consultative selling amplified by technology — not replaced by it.
And every second of this choreographed experience is captured. Which content held attention, which tech specs were compared, which products made the shortlist. After one ISPO, you have a detailed map of what drives dealer decisions. After four, the Co-Pilot pre-builds appointment flows based on each dealer’s documented preferences. The hybrid experience gets smarter every season.
The Sales Table turns every ISPO appointment into a hybrid selling experience that captures intelligence no paper process can.
See the Sales Table LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.