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Product · FIRE Connect

The Universal Middleware Between FIRE and Everything Else.

SAP, Dynamics, Infor, Sage, custom ERPs — FIRE Connect is the integration layer that links your existing systems to the FIRE platform. Real-time, bidirectional, validated. No replatforming. No batch processing. No spreadsheet bridges. Connect turns your system landscape into one connected infrastructure where data flows automatically between every touchpoint.

SAPDynamics, Infor, Sage — pre-built connectors for all major ERPs
Real-Timebidirectional sync — no batch processing, no overnight jobs
0replatforming required — FIRE connects to what you already have
CustomAPIs for any system — if it has an interface, Connect can reach it
The Reality Today

Your Systems Do Not Talk to Each Other. People Fill the Gap.

Excel Is the Integration

ERP data exported to a spreadsheet, edited manually, imported into the next system. The spreadsheet has become the unofficial middleware of your organisation — fragile, slow, and error-prone.

Batch Processing Overnight

Orders synced once a day. Stock updated at midnight. Pricing refreshed weekly. By the time the data arrives at the next system, it is already outdated. Real-time decisions require real-time data.

Custom Integrations That Break

Point-to-point connections built years ago by a consultant who left. Nobody understands the mapping. When something changes in the ERP, the integration breaks. Fixing it takes weeks.

The Universal Middleware

FIRE Connect Sits Between Everything.

Your systems on the left. FIRE products on the right. Connect in the middle — translating, validating, routing.

FIRE Connect · Middleware Dashboard
Your Systems
SAP
ERP System
Orders, pricing, stock, fulfilment
PIM
Product Data
Products, descriptions, attributes
WMS
Warehouse
Stock, availability, logistics
CRM
Customer Data
Accounts, contacts, segments
FIRE
Connect
Syncing ERP data…
FIRE Platform
B2B Portal
Sales App
Showroom
Analytics & AI
What Connect Does

Translate. Validate. Route. In Real Time.

Data Mapping & Translation

Your ERP speaks SAP. Your PIM speaks its own language. Connect translates between them — field mapping, format conversion, business logic applied. No manual transformation needed.

Validation & Error Handling

Every data point validated before it flows through. Missing fields flagged. Conflicts resolved. Errors caught at the middleware level, not in the destination system where they cause damage.

Real-Time Bidirectional Sync

An order in the portal reaches the ERP in seconds. A price change in the ERP reaches the portal in seconds. No batch jobs. No overnight sync. Real-time, both directions, always.

Pre-Built Connectors

SAP, Microsoft Dynamics, Infor, Sage, and custom ERPs. Pre-built connectors reduce integration time from months to weeks. Standard mappings for standard systems. Custom logic for everything else.

What Flows Through Connect

Every Data Type Your Business Needs. Automated.

Products: Descriptions, attributes, variants, images
Pricing: Customer-specific, channel-specific, promotional
Stock: Real-time availability, allocation, warehouse status
Orders: Placement, confirmation, invoicing, shipping
Customers: Accounts, contacts, segments, permissions
Integration Speed
Pre-built connectors: weeks
SAP, Dynamics, Infor, Sage
Custom APIs: days to weeks
Any system with an interface
No replatforming. Ever.
FIRE connects to what you already have
The Intelligence Layer

The Integration That Creates the Foundation for Everything Else

Connected data enables AI. Disconnected data does not.
Every integration replaces a manual handoff that introduced errors
Real-time sync means real-time decisions across the entire platform
Error logs and validation reports provide integration health visibility
Adding new systems to the landscape requires weeks, not months
Connect is the bridge that makes the entire FIRE platform possible

FIRE does not get implemented. FIRE connects.

Integration Intelligence

What Happens When Systems Start Talking to Each Other

Speed
SAP integration completed in weeks, not months. Pre-built connectors with standard mappings reduced the timeline dramatically. Orders flowed from portal to ERP on day one.
FIRE Connect · SAP Integration
Real-Time
Price changes in the ERP appeared in the portal within seconds. Stock updates reflected instantly. The batch processing era ended the day Connect went live.
FIRE Connect · Live Sync
Quality
Validation at the middleware layer caught errors before they reached the portal. Data quality improved structurally because the integration itself enforces correctness.
FIRE Connect · Validation
Resilience
When the ERP was updated, the integration did not break. Connect abstracts the connection layer. Changes in the source system do not cascade into the platform.
FIRE Connect · Abstraction
Elimination
The spreadsheet that served as the integration between ERP and portal was retired permanently. The manual export-edit-import cycle ended. Nobody misses it.
FIRE Connect · Excel Replacement
Scale
Adding a new PIM system to the landscape took days. Connect's standard mapping engine handled the new data source without disrupting existing integrations.
FIRE Connect · Extensibility
Visibility
Integration health visible in the dashboard. Data volumes, sync frequency, error rates, validation results. The middleware is no longer a black box.
FIRE Analytics · Integration Monitoring
Foundation
Connect is what makes the entire platform work. Portal, Sales App, Showroom, AI. None of them function without the data that Connect delivers from your systems.
FIRE Core · Dependency
No Replatforming
The brand kept SAP. Kept their WMS. Kept their PIM. Connect linked them all to FIRE without replacing anything. The existing investment was preserved and amplified.
FIRE Connect · Coexistence
Compound
Connected data from every system feeds the AI layer. Three cycles of integrated data and the platform predicts demand, risk, and opportunity across the entire business.
FIRE AI · Integration Enables AI
FIRE B2B Portal

Connect Powers Every FIRE Product.

The middleware that makes the entire platform work. No connection, no platform.

10 FIRE products

Global Distribution

Intelligence Compounding Across Every Market. Right Now.

Allocation confirmed
Tokyo
Get Started

Talk to Our Team

Tell us about your retail channels, your reorder patterns, and your promotional calendar. We will show you the FIRE B2B Portal configured for your SKU range, pack formats, and channel-specific workflows.

What Happens Next

1
Discovery Call
Your rep team structure, trade fair calendar, and current ordering process.
2
App Demo
Live walkthrough configured for your room categories and material depth.
3
Go Live
Ready before your next Ambiente or Maison & Objet.
FIRE Products
B2B Portal Sales App Sales Table Showroom AI Assistant
Remote Core Content Suite Connect Meet Analytics

Connect Your Systems. No Replatforming.

SAP, Dynamics, Infor, Sage. Real-time. Bidirectional. Validated.

Book a Demo