How long does it take to go live with FIRE?

Typically 20 to 40 days from kickoff to live operation, including ERP integration.

Can FIRE handle our product and variant complexity?

Yes. Brands with 3,000+ SKUs and deep complex catalogues use FIRE daily. Product families, formats, variants — all structured as filterable attributes.

Do our buyers need to install any software?

No. The B2B Portal runs in any browser. No app, no download, no account setup.

Does FIRE integrate with our existing ERP?

Yes. FIRE integrates with all major ERP systems including SAP and Microsoft Dynamics.

Concept

ERP Integration: Connect Your Systems. Do Not Replace Them.

Your ERP is the backbone of your operations. It manages orders, pricing, stock, fulfilment, and finance. A B2B platform does not replace it — it connects to it. The right integration layer turns your ERP from an internal system into the engine behind every external touchpoint: portal, showroom, Sales App, and remote. Real-time. Bidirectional. No spreadsheet bridges.

The Principle

Integration Is Not a Project. It Is the Permanent Connection Between Your World and Your Buyers.

ERP integration in B2B means creating a persistent, real-time data bridge between your operational systems and your commercial touchpoints. When a price changes in SAP, buyers see it in the portal within seconds. When a buyer places an order on the portal, it reaches the ERP without human intervention. Integration is not a one-time migration. It is a living connection that runs continuously.

Integration Models

Three Ways to Connect. Only One Scales.

Model 1

Manual Export/Import

ERP

→

B2B

Export CSV from ERP. Edit in Excel. Import into portal. Repeat daily. Someone always forgets. Errors multiply.

Error-prone

Always outdated

Does not scale

Model 2

Batch Processing

ERP

→

overnight

B2B

Automated but scheduled. Data syncs once a day — overnight. Orders reach the ERP next morning. Stock shown in the portal is always yesterday's stock.

Automated but delayed

Data always hours old

One-directional risk

Model 3

Real-Time Middleware

ERP

⇄

real-time

⇄

real-time

B2B

A middleware layer sits between ERP and platform. Data flows bidirectionally, in real time, validated at every step. Changes appear everywhere within seconds.

Real-time, bidirectional

Validated at middleware

Scales to any system

What Flows

Five Data Types That Must Flow in Real Time.

Orders

Placed in portal → confirmed in ERP

Placement, confirmation, invoicing, shipping status, returns

Pricing

Updated in ERP → live in portal

Customer-specific, channel-specific, promotional, volume tiers

Products

Managed in PIM/ERP → displayed everywhere

Descriptions, attributes, variants, size matrices, imagery links

Stock

WMS/ERP → real-time availability

Available-to-promise, warehouse allocation, incoming deliveries

Customers

CRM/ERP → buyer accounts

Account data, contacts, payment terms, credit limits, segments

Compatibility

Your ERP. Already Supported.

SAP

S/4HANA, ECC, Business One

Dynamics

365 BC, Finance, AX

Infor

M3, CloudSuite

Custom

Any system with an API

Pre-built connectors reduce integration time from months to weeks. Standard mappings for standard systems. Custom logic for everything else.

Principles

Five Principles of a Good ERP Integration.

Connect, Do Not Replace

A good integration preserves your existing investment. You keep SAP. You keep your WMS. The middleware connects them to the B2B platform without replacing anything. No replatforming.

Real-Time, Not Batch

Batch processing is a legacy compromise. Modern integration delivers data in real time. A price change in SAP appears in the portal within seconds. An order placed at 3pm reaches the ERP at 3pm.

Validate at the Middle

Errors should be caught by the middleware, not by the destination system. Missing fields, format conflicts, business rule violations — all validated before the data flows through.

Abstract the Connection

When the ERP gets updated, the integration should not break. A middleware layer abstracts the connection. Changes in the source system are handled at the middleware, not in the platform.

FAQ

Frequently Asked Questions About ERP Integration

How long does ERP integration take?

With pre-built connectors for SAP, Dynamics, and Infor, initial integration typically takes weeks, not months. The timeline depends on the complexity of your pricing logic, product structure, and custom business rules. Standard data flows are pre-mapped.

Do I need to change my ERP to integrate with FIRE?

No. FIRE Connect is a middleware layer that adapts to your ERP, not the other way around. Your ERP continues to operate as it does today. Connect handles the mapping, translation, and routing between your ERP and the FIRE platform.

What happens if my ERP has custom fields or non-standard structures?

The middleware supports custom mapping. Standard fields map automatically. Custom fields, business rules, and non-standard structures are handled through configurable mapping logic. If your ERP has an API or export capability, Connect can reach it.

Is the integration bidirectional?

Yes. Data flows from ERP to platform (products, pricing, stock, customers) and from platform back to ERP (orders, confirmations). Both directions operate in real time through the same middleware layer.

What happens when the ERP is updated or migrated?

The middleware abstracts the connection. When the ERP is updated (e.g., SAP ECC to S/4HANA), the changes are handled at the middleware level. The platform continues to operate. No downstream cascade. No rebuild.

Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

Discovery Call
Your products, channels, and systems.

Custom Demo
Platform configured for your industry.

Go Live
Connected to your ERP in 20–40 days.