Built in Zurich. Four leaders who believe structured data changes how brands sell wholesale.
“We did not build another tool. We built the intelligence layer that wholesale never had.”Samuel Manz, Founder & CEO
We build partnerships, not transactions. Brands trust FIRE because we invest in their long-term success.
Every release is better. Every cycle of data teaches us something we build into the next version.
We do not settle. Every product detail, every pixel, every data model gets pushed further.
No fluff. Every feature earns its place by solving a real wholesale problem.
The most powerful platform feels effortless. We obsess over removing friction.
Book a call. We will show you FIRE with your data.
Get in TouchBook a personalised demo — integrated with your ERP in 20–40 days.
Tell us about your brand and your current B2B setup. We'll show you exactly how FIRE works for your industry.