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Media Resources & Press Contact

Everything journalists and analysts need to write about FIRE — company facts, executive contacts, and brand assets.

At a Glance

Company Snapshot

Company

FIREGROUP GmbH
Wollerau, Switzerland
Founded 2003
B2B wholesale technology platform

Leadership

Samuel Manz — CEO
Juri Christen — CTO
Dominik Thelen — Head of Product & Design
Christian Schär — Head of Marketing

What FIRE Does

FIRE is the intelligent B2B wholesale platform. Over ten connected products — portal, sales app, sales table, digital showroom, remote selling, analytics, AI assistant, planning suite, self-service, and ERP connector — feed one intelligence layer called FIRE Core. The platform captures structured data from every buyer interaction and transforms it into a compounding strategic asset. Brands go live in 20 to 40 days with full ERP integration.

Key Facts

FIRE in Numbers

10+
Connected Products
25+
Industries Served
20+
Years in B2B Wholesale
3
Cycles to AI-Ready Data
Wollerau
Swiss Headquarters
2003
Year Founded

Press Materials

We provide the following materials on request. Please contact us at press@b2b-portal.com.

FIRE Logo Pack
SVG, PNG, light & dark · on request
Fact Sheet
PDF, 2 pages · on request
Executive Photos
High-res portraits · on request
Brand Guidelines
Colour, typography, usage · on request

Press Contact

For media enquiries, interview requests, or press material, contact our communications team directly.

press@b2b-portal.com
We aim to respond within 24 hours on business days.

Global Distribution

Intelligence Compounding Across Every Market. Right Now.

Allocation confirmed
Tokyo
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Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
About FIRE

Who We Are

Vision Mission Management

What We Stand For

Our Promise Values Sustainability

Get in Touch

Press Careers Partners Contact

Ready to See FIRE in Action?

Book a personalised demo — integrated with your ERP in 20–40 days.

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FAQ

Frequently Asked Questions

Press kits, logos, product screenshots, and executive bios are available on request. Contact our communications team via the contact form or email press@b2b-portal.com.
FIRE is the leading B2B platform for wholesale intelligence, serving 100+ brands including Hugo Boss, Drykorn, and LVMH from our Swiss headquarters. We're pioneering AI-powered wholesale distribution across 27 industries — a story that resonates with trade, tech, and business media.
FIRE has been covered in European trade and technology publications. For specific press coverage, media enquiries, or interview requests, please contact our team. We're based in Zürich and available for in-person briefings across DACH.
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