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Product · FIRE Content Suite

One Content Library. Every Touchpoint. Always On Brand.

Product images, campaign films, lifestyle visuals, brand stories, collection content — managed in one central library and distributed to every FIRE touchpoint automatically. Upload once. Appear everywhere. The portal shows the latest imagery. The showroom plays the current campaign. The Sales App presents the right collection. Content Suite is the visual engine behind the entire platform.

1central library for all brand content and product media
Everytouchpoint fed automatically — portal, showroom, app, table, remote
Minutesto update every screen and channel for a new season
0outdated content across any touchpoint
The Reality Today

Your Best Content Lives on Someone's Desktop

Scattered Across Folders

Product images in Dropbox. Campaign videos on a hard drive. Brand guidelines in a shared folder nobody can find. The content that defines your brand is scattered across systems, desktops, and email inboxes.

Version Chaos

Which product image is current? Is this the latest campaign? Did the showroom get the updated content? When content lives in multiple places, versioning becomes guesswork and outdated visuals end up in front of buyers.

Manual Distribution

New season? Someone updates the portal. Someone else updates the showroom. The Sales App gets new content next week. The remote team still has last season's imagery. Manual distribution guarantees inconsistency.

The Content Flow

Upload Once. Watch It Appear Everywhere.

Every asset flows from the library to every touchpoint. Click a channel to see what arrives.

Content Library
Delivering to B2B Portal
Synced
Product Shot
Variant A
Variant B
Detail
Campaign
Lookbook
Mood Board
Guidelines
Assets
2,847
Delivered to
Portal
Format
Web-optimised
Sync
Real-time
Content Types

Every Asset Your Brand Creates. One Place to Manage It.

Product Imagery

High-resolution product photos, variant images, detail shots, 360-degree views. Managed centrally, tagged by product, delivered to every channel in the right format and resolution.

Campaign & Video

Campaign films, brand stories, lookbook videos, seasonal content. Uploaded once and played across showroom screens, Sales Table, remote sessions, and the portal.

Collection & Brand

Mood boards, brand guidelines, collection themes, seasonal stories. The context that transforms products into a brand world. Available on every screen, every device, every session.

Features

Manage Globally. Distribute Instantly. Stay On Brand.

Central Library

One place for every asset. Organised by collection, season, product, and content type. Search, filter, and find any asset in seconds. No more digging through folders or email attachments.

Auto-Distribution

Upload a product image. It appears in the portal, the showroom, the Sales App, and the remote session. No manual export. No separate uploads per channel. One upload, everywhere.

Version Control

Every update replaces the old version across all touchpoints instantly. No outdated content on any screen. The current version is always the only version available.

Multi-Market Ready

Content tagged by market, language, and region. The right content reaches the right showroom in the right language. Global brand consistency with local relevance.

The Intelligence Layer

Content That Knows Where It Performs Best

Track which content is shown most across all touchpoints
Measure which campaign visuals correlate with higher conversion
Identify content gaps — products without imagery or outdated visuals
Content usage data feeds the analytics dashboard automatically
Season switchover tracked across all showrooms and channels
After 3 cycles, AI identifies which visual assets drive the most engagement

Your content is not just managed. It is measured.

Content Intelligence

What Brands Discover When Content Has a Central Home

Speed
Season switchover across all showrooms and the portal completed in minutes instead of days. One upload, everywhere updated. The team spent time selling, not distributing files.
FIRE Content Suite · Season Switch
Consistency
Every touchpoint shows the same imagery. The portal, the showroom, the Sales App, the remote session. No more outdated content on any channel. Brand consistency automated.
FIRE Content Suite · Brand Control
Discovery
Products with high-quality campaign imagery converted measurably better than products with only standard packshots. The data made the case for investing in visual content.
FIRE Analytics · Content ROI
Efficiency
The marketing team stopped emailing assets to sales. Every rep has access to the latest content through the Sales App. No more requests. No more wrong files.
FIRE Content Suite · Self-Service
Scale
Adding a new showroom in a new market takes minutes for content. The Content Suite distributes the entire collection library automatically. No manual setup required.
FIRE Content Suite · Global Scale
Version Control
A product image was updated. Within seconds, every touchpoint reflected the change. No more version confusion. No more buyers seeing outdated imagery.
FIRE Content Suite · Real-Time
Search
Finding the right asset took seconds instead of minutes. Tagged by product, collection, season, and content type. The library organises itself around how teams actually work.
FIRE Content Suite · Organisation
Showroom
Campaign content uploaded to the Content Suite played on showroom screens the same day. The showroom transformed from last season to current in a single morning.
FIRE Digital Showroom · Content Flow
Remote
Remote buyers saw the same high-resolution content as showroom visitors. Content Suite ensures visual parity across every channel, regardless of distance.
FIRE Remote · Visual Parity
Intelligence
Content performance data revealed which campaign visuals drove the most engagement. The next season's content strategy was informed by evidence, not assumption.
FIRE AI · Content Effectiveness
FIRE B2B Portal

Content Suite Feeds Every FIRE Product.

From portal imagery to showroom films — one library powers every visual experience.

10 FIRE products

Global Distribution

Intelligence Compounding Across Every Market. Right Now.

Allocation confirmed
Tokyo
Get Started

Talk to Our Team

Tell us about your retail channels, your reorder patterns, and your promotional calendar. We will show you the FIRE B2B Portal configured for your SKU range, pack formats, and channel-specific workflows.

What Happens Next

1
Discovery Call
Your rep team structure, trade fair calendar, and current ordering process.
2
App Demo
Live walkthrough configured for your room categories and material depth.
3
Go Live
Ready before your next Ambiente or Maison & Objet.
FIRE Products
B2B Portal Sales App Sales Table Showroom AI Assistant
Remote Core Content Suite Connect Meet Analytics

Centralise Your Brand Content. Distribute It Everywhere.

One library. Every channel. Always the latest version.

Book a Demo