Your ERP knows what shipped. It does not know which Gore-Tex membrane the dealer compared, which ski boot flex rating they filtered for, which trail running models they bookmarked but never ordered. That is the 87% of dealer intelligence your current systems miss. FIRE captures every tech-spec comparison, every size-run configuration, every ISPO follow-up — structured as filterable outdoor data that compounds with every season.
Transaction data is only the tip. The interaction data underneath is where AI lives.
Four seasons. Four layers. Each builds on what came before.
Orders, invoices, delivery. What your ERP already captures. The baseline — but only 13% of available dealer intelligence.
Products browsed, tech specs compared, certifications filtered, size grids explored. The 87% your ERP misses. Captured by Sales App, Portal, Table, and Showroom.
Athlete film watchtime, tech deep-dive engagement, sustainability story completion. Which content drives pre-orders? Measured per Showroom session and Remote call.
Tier, activity focus, certification requirements, tech preferences, size patterns, NOS velocity, pre-order ratio. One profile built across all channels over time.
AI-generated: demand forecasts, churn risk scores, assortment recommendations, NOS triggers, content ROI predictions. Only possible after 2–4 seasons of structured data.
Cross-dealer aggregation: which tech features are trending, which certifications are gaining, which activities are growing. Your private market research built from live interactions.
In sports and outdoor, product differentiation is technical. A dealer chooses your hardshell over a competitor’s because of membrane performance. But the brands that win long-term are not the ones with the best membrane — they are the ones who know which membrane features matter to which dealer types. That knowledge comes from structured interaction data, not from spreadsheets.
FIRE captures this data as a byproduct of selling. Every ISPO appointment, every portal session, every showroom visit, every remote call writes structured data points to FIRE Core. After one season, you have baselines. After two, you see patterns. After four, your AI outperforms any competitor who is still working from gut feel and post-season surveys.
The data asset is not the platform. The platform is the tool. The data asset is four seasons of structured dealer interaction intelligence that no competitor can replicate without investing the same time. That is your moat.
Every season without structured data capture is intelligence your competitors may be building and you are not.
Build Your Data StrategyTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.