You have an ERP for invoicing, a CRM for contacts, PDFs for line sheets, and email for everything else. Disconnected tools that cannot capture what matters — tech spec preferences, material trends, and size ratio intelligence. A platform connects what tools cannot.
Every tech spec comparison at ISPO, every membrane filter on the portal, every sole compound browsed in the showroom — structured data that accumulates. A PDF generates zero intelligence no matter how many times it is sent.
Demand forecasting for an outdoor brand needs softgoods interaction data, footwear size patterns, hardgoods component preferences, and accessory attachment rates — in one model. No toolstack unifies four category data models into one AI-ready layer.
A specialty mountain shop wants to filter “3-layer, 20,000mm+, PFC-free, bluesign” and see 8 matching products. They will not scroll through a PDF to find them. The brand that offers structured filtering wins the pre-order. The brand that sends PDFs loses it.
A dealer pre-orders AW26 hardshells in January and restocks Trail Pro GTX every three weeks via NOS. If these live in separate systems, you see two disconnected patterns. A platform sees one dealer with a complete purchasing picture — and the Co-Pilot recommends accordingly.
bluesign is no longer optional for Tier 1 dealers. PFC-free is becoming a legal requirement in the EU. GRS is a baseline expectation. Without structured certification data per product, every pre-order requires manual verification. At scale, this breaks.
You spent €120,000 on athlete expedition content last year. Did it drive pre-orders? Which films converted? Which tech deep-dives changed dealer positioning? Without a platform, content ROI is a guess. With one, athlete film engagement correlated with pre-order lift is a number: 2.1×.
After four seasons on FIRE, you have structured intelligence on tech feature demand, certification trends, activity shifts, dealer health, and content ROI across 2,400 dealers in 34 markets. A competitor starting today needs four seasons to match — and by then, you are eight seasons ahead. The platform is a tool. The data is the asset. The asset is your moat.
ISPO appointments, field visits, tech spec comparisons, dealer tier interactions, offline ordering. 45+ data points per visit captured to the same profile.
Touch ordering at ISPO and showrooms. Category interest heatmaps, tech comparison patterns, size-run selections. Concentrated seasonal intelligence.
24/7 self-service. Pre-order browsing, NOS restock, tech spec filtering, certification requirements. The highest-volume continuous data source.
Athlete content engagement, tech deep-dive watchtime, certification browsing, variant dwell time. The richest data per minute of any channel.
International sessions with tech spec comparison, certification data, and ordering during the call. Market-specific intelligence from Seoul to Sydney.
All five channels synthesised. Stakeholder dashboards, AI predictions, assortment recommendations, churn alerts. The intelligence layer that makes every season smarter.
Product innovation in outdoor is democratising. Multiple brands offer 3-layer membranes above 20,000mm. Multiple brands have Vibram-soled trail runners under 300g. The product gap between top-tier outdoor brands is narrowing every season.
The brands that win in this environment are not the ones with marginally better specs. They are the ones who know which specs their dealers value, which certifications are becoming dealbreakers, which activities are gaining interest in which markets, and which athlete content actually drives pre-orders. That knowledge comes from structured interaction data — not from trade fair conversations remembered imperfectly.
FIRE gives outdoor brands this knowledge. Not as a one-time insight, but as a compounding data asset that grows every season, across every channel, with every dealer interaction. The platform is the tool. The intelligence is the advantage. And the advantage compounds.
One platform. Six channels. Four product categories. Data that compounds every season.
See the PlatformTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.