Your ERP processes invoices. Your CRM stores contacts. But nobody connects the ISPO booth interaction with the Gore-Tex jacket the dealer ordered last winter, the ski boot size-run they browsed on the portal, and the trail running shoe restock they placed via the Sales App. Six tools. Six data silos. Zero intelligence. FIRE connects hardgoods, softgoods, footwear, and accessories into one platform — one data layer that compounds every dealer interaction into predictive outdoor wholesale intelligence.
Softgoods need colour-size matrices. Footwear needs EU/UK/US size runs. Hardgoods need frame geometry and component specs. Accessories need volume and back-length sizing. No single tool handles all four.
A dealer compares two membranes at ISPO, filters for bluesign on the portal, and asks about PFC-free options via email. Three interactions, three channels, zero connection. A platform sees one dealer journey.
Pre-order data in the showroom system. NOS reorder data in the portal. Size-curve data in Excel. Without a platform, the intelligence from seasonal and continuous ordering never converges.
Built from the data layer up. Every layer adds capability.
Four category data models unified: softgoods (colour×size), footwear (EU/UK/US runs), hardgoods (frame+components), accessories (volume+back). Tech specs and certifications structured per product.
Pre-order and NOS in parallel. Sales App, Sales Table, B2B Portal, Showroom, Remote. Multi-category size grids. Activity-based navigation. Dealer-tier pricing.
One dealer profile across all touchpoints: tier, activity focus, tech preferences, certification requirements, size patterns, NOS velocity, pre-order ratio, content engagement.
Real-time analytics: tech feature demand, certification trends, activity interest heatmaps, dealer health scores, content ROI, size curve analysis. Dashboards per stakeholder role.
The structured foundation. Every tech spec comparison, every certification filter, every ISPO appointment, every NOS reorder stored as machine-readable intelligence. This is the asset that compounds. This is your moat.
Know which membranes, sole compounds, and frame materials dealers compare — across ISPO, portal, showroom, and remote. One intelligence layer for product development decisions.
bluesign, GRS, Oeko-Tex, Fair Wear, PFC-free — structured data per product, filterable everywhere. Dealer requirements stored in profiles. No manual compliance checking per order.
Seasonal pre-order intelligence and continuous NOS patterns converge in one dealer profile. The Co-Pilot sees both. Assortment recommendations reflect full purchasing behaviour.
Tier 1 sees Pro-line exclusives, best margins, athlete content. Tier 2 sees the standard range. Tier 3 online gets product feeds and NOS focus. Managed centrally, delivered per login.
Your athlete film plays in the showroom, remote session, and portal. The platform measures engagement and conversion across all three. Content investment tied to pre-order outcomes.
Demand forecasting that uses ISPO signals + portal browsing + showroom engagement + NOS velocity + size-curve data. No single tool can feed AI this breadth. Only a platform can.
Tools solve tasks. A portal handles online orders. A CRM stores dealer contacts. An ERP processes invoices. But the intelligence that emerges from connecting these tasks — which tech features drive pre-orders, which certifications are gaining importance, which activities are growing across dealer tiers — lives nowhere in a toolstack.
Sports and outdoor is uniquely complex for platforms because it combines four product categories with different data models, two ordering modes with different timelines, and a certification landscape that changes every season. No generic commerce platform was designed for this combination. FIRE was.
One product layer with four category data models. One commerce layer with pre-order and NOS in parallel. One customer layer where every ISPO appointment, portal session, and showroom visit writes to the same dealer profile. One intelligence layer that turns it all into predictions. And one data layer that compounds every season you operate.
Four categories. Six channels. Tech specs, certifications, dealer tiers — connected.
See the PlatformTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.