Your specialty mountain shop needs to restock Trail Pro GTX in sizes 41–44 on Saturday morning. Your general sporting goods chain wants to browse the AW26 pre-order filtered by bluesign certification. Your online pure player needs product feeds with tech specs for their webshop. One portal. Three dealer experiences. All data captured.
Trail Pro GTX sells out in size 42. The dealer needs to restock before the weekend hiking season. Your office is closed.
A dealer evaluating the AW26 hardshell line needs water column, breathability, layering, and certification data before committing volume.
Sustainability-focused retailers require bluesign, PFC-free, or GRS recycled products. Every pre-order needs manual verification.
Premium mountain shop: Pro-line + Tier 1 margins. General chain: standard range. Online player: NOS + product feeds. One portal, three experiences.
One order: jackets (S–XXL), shoes (EU 36–46), packs (S/M + M/L), poles (one-size). Four sizing models collide.
“12 pcs Alpine Pro 3L, assorted sizes.” Zero data on what was browsed, compared, or filtered. The richest buying signal — intent — is invisible.
Unlike fashion (seasonal only) or F&B (continuous only), sports & outdoor needs both.
Saturday morning. Hiking season. Your portal works.
Water column, breathability, sole compound, frame geometry — all filterable on the portal. Dealers compare products by spec, not by scrolling through PDF lookbooks.
The portal remembers the last order. The dealer reviews, adjusts sizes, confirms. A restock that took 15 minutes by email takes 90 seconds. Stock shown in real time per size.
bluesign, GRS, Oeko-Tex, Fair Wear, PFC-free. Dealers filter the entire range by any combination. Requirements stored in profile for future sessions.
Running, hiking, climbing, cycling, skiing. Dealers browse by what they sell. Each activity maps to curated ranges with relevant sizing and tech specs.
Pricing tiers, exclusive ranges, programme windows, margin structures, delivery conditions. When Bergzeit logs in, they see Tier 1. When SportScheck logs in, they see Tier 2.
Footwear size runs, softgoods S–XXL, hardgoods frame sizes, accessories back lengths. Each category with its own ordering logic, in one unified cart.
In sports and outdoor, the portal serves two strategic functions simultaneously. For pre-order, it is the channel where dealers explore the new season, compare tech specs, and commit volume. For NOS, it is the always-on restock channel that prevents out-of-stocks on carry-over bestsellers.
The intelligence from both modes converges in one dealer profile. When a dealer pre-orders 8 styles of the AW26 hardshell line and then restocks Trail Pro GTX every 3 weeks via NOS, the system sees both patterns. The Co-Pilot knows that this dealer values technical outerwear and has a fast-turning trail runner. Next season’s assortment recommendation reflects both.
Your sales team visits 200 dealers in person. The portal serves 2,000 — on weekends, during ISPO week, across time zones. It is not a replacement for your reps. It is the channel that serves every dealer your reps cannot visit this month.
The portal runs 24/7. Tech specs, certifications, size grids, dealer pricing — always on.
See the Portal LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.