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Fashion & Apparel · FIRE Analytics

Every Stakeholder Sees What Matters. Nobody Drowns in Data.

FIRE Analytics does not give everyone the same dashboard. It gives each role — Sales Management, Marketing, Content, IT, Leadership — a view designed for their decisions. Powered by the Co-Pilot, enriched by every channel, updated in real time.

The Problem

Why Generic Analytics Fail Fashion Wholesale

One Dashboard for Everyone

Most tools give the same view to everyone. Your Head of Sales and your Content Manager have fundamentally different questions — yet they stare at the same spreadsheet. Relevance drops. Usage drops. Decisions stay gut-driven.

Data Lives in Five Different Systems

Orders in the ERP. Portal traffic in a web tool. Content metrics in a CMS. Field visit notes in a CRM. Trade fair results in Excel. To get a full picture, someone must manually stitch five exports together — and by then, the data is stale.

Lagging Indicators Only

You see what was ordered. You see revenue. But you do not see what was browsed and not ordered, which content drove the order, which buyers are growing, or which size patterns are shifting. The signals that predict the future are invisible.

No Content Performance Measurement

You invest six figures in campaign shoots, capsule stories, and lookbook production. But can you say which intro video drives orders? Which lookbook style converts? Without content analytics tied to selling data, creative investment is a guess.

No Cross-Channel View

A buyer visits the showroom in January, browses the portal in February, and reorders via the Sales App in March. Without a unified profile, each interaction exists in isolation — the compound intelligence is lost.

Reports Take Days, Decisions Take Seconds

By the time the quarterly report is assembled, the season has moved on. Fashion wholesale operates in tight windows — trade fairs, order deadlines, delivery slots. Analytics must be real-time or they are irrelevant.

Stakeholder Dashboards

One Platform. Six Views. Every Role Covered.

Sales Management Dashboard
Real-time order & pipeline intelligence
€2.4M
Season Orders
347
Active Buyers
78%
Reorder Rate
23
Orders in Prep
Order-to-customer ratioRevenue by MPGPipeline by stageTop 20 buyersRegional performance
Monthly Order Volume
Jan Jun Sep
Tracks order volume, pipeline progression, buyer activity, and revenue by market product group. Shows which reps are covering which accounts, where orders are in preparation, and which buyers have not yet ordered this season.
Leader Board
Rep performance & competitive ranking
🥇
Top Rep
€412K
Highest Volume
94%
Best Coverage
+18%
Avg Growth
Rep rankingsVisit-to-order ratioAccount coverageGrowth vs last seasonNew accounts won
Top 5 Reps — Season Volume
M. Weber
€412K
S. Fischer
€348K
L. Rossi
€291K
K. Müller
€244K
A. Dupont
€208K
Ranks sales reps by volume, coverage, growth, and conversion. Motivates teams with transparent metrics. Identifies underperformers early and highlights best practices from top performers.
Marketing Dashboard
Campaign effectiveness & buyer engagement
86%
Capsule Views
3.2x
Story → Order Rate
42s
Avg Watch Time
+24%
Engagement ↑
Content-to-order conversionCapsule engagementLookbook performanceChannel comparisonSeasonal trends
Engagement Trend — 12 Weeks
Connects marketing investment to selling outcomes. Shows which capsule stories, intros, and lookbook styles drive actual orders — not just views. Enables data-backed creative decisions for the next season.
Content Performance
What converts vs. what just looks good
Top 5
Converting Intros
12
Underperformers
68%
Completion Rate
2.1x
Video vs Static
Intro watchtimeDrop-off pointsContent → order pathTop gainersFormat comparison
Content Format Effectiveness
68% COMPLETION
Video Intros — 2.1x conversion
Lookbook Stills — 1.4x
Product Grids — 1.0x baseline
Deep-dive into content effectiveness. Tracks every intro, capsule story, and lookbook interaction across all channels. Identifies which content drives orders, where buyers drop off, and which formats outperform.
IT / Support Dashboard
System health, sync status & user adoption
99.8%
Uptime
0
Sync Errors
4.2s
Avg Response
89%
User Adoption
ERP sync statusMiddleware jobsError logsUser activitySupport tickets
System Uptime — 30 Days
99.8% UPTIME
Monitors FIRE Connect middleware, ERP synchronisation, system health, and user adoption. Transparency dashboards for delta imports, job scheduling, and error resolution. Self-healing architecture with automated monitoring.
Leadership Dashboard
Strategic overview across brands & markets
€8.7M
Group Revenue
4
Brands
12
Markets
+11%
YoY Growth
Cross-brand comparisonMarket-level P&LSeasonal trajectoryChannel mixData asset growth
Revenue by Brand — Current Season
Brand A Brand B Brand C Brand D This Season Last Season
The 30,000-foot view. Revenue across brands, markets, and seasons. Channel mix analysis. Data asset growth tracking. Designed for quarterly reviews, board presentations, and strategic planning.
The Intelligence Layer

The Co-Pilot Turns Dashboards Into Decisions

Dashboards show data. The Co-Pilot interprets it. It surfaces the insights that would take a human hours to find: which products are best performers this season, which buyers are trending upward, which content is driving conversion, and which size patterns are shifting.

For Sales Management, the Co-Pilot highlights accounts that have not yet ordered but historically order early. For Marketing, it identifies which campaign films drive orders versus which drive only views. For Leadership, it flags markets where growth is accelerating and where it is stalling — before the quarterly numbers confirm it.

The Co-Pilot does not replace analysis. It accelerates it. It takes the connected data from every channel — Sales App, Portal, Showroom, Remote — and turns patterns into recommendations. The more seasons of data you accumulate, the more precise the Co-Pilot becomes. By season three, it knows your business better than any single person on your team.

Where the Data Comes From

Every Channel Feeds the Same Analytics Engine

Sales App → Field Intelligence

Products presented, buyer reactions, visit outcomes, order values. Every field appointment generates 30–50 structured data points that flow directly into the Sales Management and Leader Board dashboards.

B2B Portal → Self-Service Signals

Browsing patterns, filter usage, cart abandonments, reorder frequency. The portal captures demand signals 24/7 — including the midnight sessions that reveal what buyers truly want.

Digital Showroom → Engagement Depth

Brand story watchtime, product dwell time, comparison patterns, session duration. The richest interaction data in wholesale — feeding the Content and Marketing dashboards.

Remote & Meet → Extended Reach

Same data capture as in-person channels. Every remote session enriches the buyer profile and feeds into the analytics engine — extending your data coverage to accounts you never see in person.

ERP via FIRE Connect → Financial Truth

Order values, stock levels, delivery status, pricing. The financial backbone that grounds all analytics in hard numbers. Delta imports keep everything current.

Co-Pilot → Forward-Looking Intelligence

Best performer identification, size pattern predictions, content effectiveness scoring, buyer segmentation. The AI layer that turns historical data into forward-looking decisions.

Stop Guessing. Start Seeing. Every Role, Every Metric, Real Time.

FIRE Analytics gives every stakeholder the view they need. Powered by the Co-Pilot. Fed by every channel. Updated every second.

See Analytics Live

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

Sales Management, Leader Board, Marketing, Content Performance, IT / Support, and Leadership dashboards. Each designed for a specific stakeholder with relevant metrics and KPIs.
Yes. Multi-brand operators can filter by brand, market, and season. Each brand can have its own configuration while rolling up into a group-level overview.
Yes. The Co-Pilot analyses all captured data and surfaces insights: best performers, content effectiveness, buyer behaviour patterns, and order preparation recommendations.
Typically 20 to 40 days from kickoff to live operation, including ERP integration.
No. The B2B Portal runs in any browser. No app, no download, no account setup.
Yes. FIRE integrates with all major ERP systems including SAP and Microsoft Dynamics.
Also available for
Beauty & Cosmetics Footwear Sports & Outdoor Jewellery & Watches
All Industries →
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
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