Fashion buyers order consumer goods online every day — instant, visual, self-service. Then they switch to your wholesale and find PDF lookbooks, email order forms, and phone calls. The gap between expectation and reality is costing you orders, data, and competitive advantage.
Your buyers order when it suits them — evenings, weekends, between meetings. A portal never sleeps, never takes lunch, never misses a reorder signal.
Which styles are browsed most? Which sizes filtered? Which colourways compared? The portal captures demand signals weeks before they appear in order data.
Self-service orders cost a fraction of phone/email orders. No manual re-entry, no error correction, no back-and-forth on availability.
Past orders pre-loaded. Size curves pre-filled. One-click repeat. The friction between "I want to reorder" and "order confirmed" drops to seconds.
The portal writes to the same buyer profile as the Sales Table, Sales App, and Digital Showroom. Your sales team sees portal activity before the next visit.
High-resolution imagery, campaign videos, lookbook-style layouts — your collection presented the way you designed it, not as a flat spreadsheet.
Every day without one is orders lost, data missed, and competitive ground given away. The brands that moved first now have 12+ months of compounding buyer intelligence.
Book Your Portal DemoBook a personalised demo — integrated with your ERP in 20–40 days.
Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.