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Fashion & Apparel · FIRE B2B Portal

Your Buyers Order at Midnight. Your Data Never Sleeps.

The FIRE B2B Portal is a self-service ordering platform where buyers browse your collections, filter by size and colour, compare styles, and place orders — 24/7, from any device. Every interaction is captured as structured data that enriches the buyer profile in real time.

The Shift

Why Fashion Buyers Expect a Portal

Your buyers order consumer goods online every day. They expect the same experience from their wholesale partners — self-service, visual, fast, available any time.

Reorders Should Not Require a Phone Call

A buyer who wants to restock a best-seller should not need to email your sales team and wait for a confirmation. They should click, confirm, done.

New Collections Should Not Be a PDF

A 200-page lookbook PDF does not let buyers zoom into fabrics, filter by delivery date, or add to cart. A portal does — and captures every interaction.

Size Availability Should Be Live

Buyers need to know which sizes are available now, not what was available when the catalogue was printed. Live stock, live pricing, live decisions.

Live Portal Intelligence

What Your Buyers Tell You Without Saying a Word

Every portal session generates a stream of structured buyer signals. This is what one session looks like.

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Products
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Filters
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Cart Items
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Data Points
Portal Capabilities

What the B2B Portal Does for Fashion Brands

Visual Collection Browsing

High-resolution product imagery with zoom, multiple views per style, and integrated campaign videos. Buyers experience the collection — not a spreadsheet.

Smart Filtering & Search

Filter by category, colour, size availability, delivery window, price range, and custom tags. Elastic Search finds any product instantly across thousands of SKUs.

Customer-Specific Catalogues

Each buyer sees their assortment, their pricing, their regional products. NOS items, seasonal drops, and exclusive ranges — all configurable per buyer or group.

Live Size & Stock Availability

Real-time stock levels per size and colour. No more ordering out-of-stock items. No more phone calls to check availability. The data is live.

One-Click Reorders

Past orders are visible. Best-sellers are highlighted. Buyers reorder in seconds — with pre-filled size curves from their last purchase. Friction eliminated.

Multi-Language & Multi-Currency

Global rollout ready. Each buyer sees the portal in their language, with their currency, their regional pricing, and their delivery terms.

The Transformation

Before & After the B2B Portal

Before
Orders only during business hours
Buyers wait. Opportunities lost.
PDF catalogues emailed as attachments
Static. No tracking. No data.
No visibility into buyer browsing
Sales team flies blind.
Stock checked manually per request
Phone calls. Delays. Frustration.
Reorders require phone or email
Friction kills repeat business.
After
Self-service ordering 24/7
Buyers order when it suits them.
Interactive visual catalogue with zoom
Every view generates intelligence.
Every click captured as buyer intelligence
Browsing = data. Comparing = data.
Live stock and delivery dates
Real-time. No phone calls needed.
One-click reorders from past purchases
Pre-filled size curves. Zero friction.

Let Your Buyers Order While You Sleep

Every portal session generates structured data. Every reorder enriches the buyer profile. Every midnight order is intelligence that compounds.

Book Your Portal Demo
Connected

Part of the FIRE Product Ecosystem

Every product reads from and writes to the same data layer. One buyer profile across all channels.

All products share one data layer — powered by FIRE Core

Ready to See FIRE in Action?

Book a personalised demo — integrated with your ERP in 20–40 days.

Book a Demo +41 44 244 17 77

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

No. The B2B Portal runs in any modern browser. No app, no download, no account setup required.
Yes. Customer-specific product selections, regional assortments, and seasonal visibility are all configurable per buyer or buyer group.
Yes. Every product view, filter used, size selected, and comparison made is captured as structured data in the buyer profile.
Typically 20 to 40 days from kickoff to live operation, including ERP integration.
No. The B2B Portal runs in any browser. No app, no download, no account setup.
Yes. FIRE integrates with all major ERP systems including SAP and Microsoft Dynamics.
Also available for
Beauty & Cosmetics Footwear Sports & Outdoor Jewellery & Watches
All Industries →
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
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Intelligence Compounding Across Every Market. Right Now.

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