The dealer opens the portal in February. Searches “winter wheat seed, loam soil, climate zone 7”. Filters: certified organic, fungicide-treated, 2.4t/ha seeding rate. Compares 3 varieties. Downloads the field trial report. Checks stock across 2 regional warehouses. Places a season order for 12 farms with staggered delivery across the planting window. Total: €186,000. Time: 4 minutes. The FIRE Portal gives every dealer 24/7 crop-based ordering with full agronomic intelligence.
FIRE gives you a single platform to manage your entire B2B operation — and captures structured data from every sales interaction.
Most agriculture and farm inputs brands operate their B2B business across five or more disconnected tools. Orders come in by email. Product information lives in spreadsheets. Customer history sits in someone's inbox. This is not a technology problem. It is a data problem.
Orders arrive by email, phone, WhatsApp, and trade shows — each in a different format. Your team spends hours re-entering data that should be captured automatically. Every manual touchpoint is a chance for errors and a source of lost intelligence.
Which retailers are browsing your new collection? Which products get added to cart but never ordered? Which buyers restock every quarter? Without a digital touchpoint, this data simply does not exist. You are making decisions in the dark.
Your product catalogue lives in multiple formats — PDF lookbooks, Excel price lists, ERP line items. Product variants, specification lists, and certifications are maintained separately. When a buyer asks a question, your team scrambles to find the answer.
The core issue: Every day your team processes orders, answers questions, and manages accounts — and none of that interaction becomes usable data. You are losing intelligence with every transaction.
Every time a sales representative opens a collection, every time a buyer browses your portal, every time an order is placed — data is generated. In most agriculture companies, this data evaporates. It never enters a system. It never becomes an insight.
FIRE changes this by capturing data during the sales process. Not after. Not through manual reports. During the actual interaction between your brand and your buyer.
This means your data compounds over time. After six months, you know which SKUs drive restocks. After twelve months, you can predict seasonal demand by buyer segment. After two years, you have a competitive moat that no competitor can replicate — because the data is yours.
Data completeness compounds over time — the earlier you start, the stronger your advantage.
FIRE is not another tool added to your stack. It replaces the stack. A unified platform that connects your sales team, your product data, and your buyers — with a structured data layer underneath everything.
Every product, every order, every buyer interaction is stored in one structured system. No more scattered sales data across email threads, Excel files, and WhatsApp messages. FIRE captures structured data during the sales process and syncs it with your ERP and CRM. One source of truth for your entire wholesale business.
See what is happening in your B2B business right now. Which products are trending. Which buyers are active. Which regions are growing. Decisions based on today's data, not last quarter's report.
Your data stays yours. Not locked in a third-party marketplace. Not scattered across SaaS tools. You own it, you control it, and you decide how to use it — including with AI when you are ready.
Generic B2B tools do not understand product ranges, seasonal collections, or ingredient compliance. FIRE includes modules designed specifically for how agriculture and farm inputs brands actually work.
Agriculture products come in hundreds of product and size variants. This module structures your entire product matrix so buyers can filter by product family, finish type, or format. Every variant is linked to inventory, pricing, and order history — so your team and your buyers always work with accurate, complete information.
Launch collections with full digital support. Upload new products into a structured showroom, assign availability windows, and track retailer interest before orders are placed. Compare sell-in performance across collections to identify which product categories resonate and which need repositioning.
Different retailers require different packaging formats, labelling standards, and assortment rules. This module tracks compliance requirements per retailer and flags gaps before they become problems. Reduce chargebacks, avoid delistings, and streamline onboarding for new retail partners.
Samples are a major cost centre for agri brands — yet most companies have no visibility into sample ROI. Track which samples were sent, to whom, and whether they converted into orders. Over time, build a data-driven sampling strategy that connects product trials directly to purchase behaviour.
Six products. One data layer. Every interaction — whether at a trade show, on the road, or through your online portal — feeds into the same structured system.
Used in face-to-face meetings, showrooms, and Agritechnica Hannovers. Your sales team presents collections visually on a large screen — and every product viewed, every selection made, and every order placed is captured as structured data.
Your sales team on the road — with full access to catalogue, pricing, customer history, and order entry. Every visit, every conversation, every order generates data that flows into the same system. No more end-of-day reports or forgotten follow-ups.
Your buyers log in, browse your catalogue, and place orders on their own schedule. The portal captures every interaction — what they search for, what they compare, what they abandon. This is buyer intelligence that no email order can provide.
The key insight: Whether the order happens at a trade show through the FIRE Sales Table, on the road through the FIRE Sales App, or online through the FIRE B2B Portal — it all feeds into the same data layer. One system. One truth. One foundation for AI.
Your competitors are losing buyer intelligence every single day. Every email order that is not tracked. Every trade show conversation that is not recorded. Every browsing pattern that is not captured.
The agri brands that win in the next decade will be the ones that own their data today.
Start Building Your Data Advantage28 days ago, this brand sent orders via email and WhatsApp. Today, 68% of their retailers order through the B2B Portal. The sales team no longer chases orders — they analyse buyer behaviour. The CEO checks the dashboard over coffee and sees real-time collection performance across 14 markets.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
We went from PDF catalogues and email orders to a fully digital wholesale operation in 28 days.
70% of our retailers were ordering through the portal within the first month.
The platform captures your B2B data during every interaction. Over time, this data becomes your most valuable asset — enabling forecasting, automation, and intelligent decisions that your competitors cannot match.
Book a personalised demo — integrated with your ERP in 20–40 days.