The FIRE Sales App gives your field sales team modular configuration, fabric selection, seasonal pricing, and pre-order workflows — on Mac and Windows, offline-capable, with every interaction captured as structured data. The rep who configures on screen at spoga+gafa closes at the booth.
Modular systems with hundreds of layout, fabric, and frame combinations cannot be shown in a catalogue. The buyer asks to see a specific configuration. The rep who shows it on screen closes at the booth. The one who promises a follow-up email loses.
Pre-order discounts, NOS pricing, volume tiers — calculated manually at every appointment. No audit trail, no data about which commercial model the dealer prefers. The Sales App calculates live and captures the preference.
The buyer compared fabrics, lingered on one, asked about UV specs, and chose another. That journey — which options were considered, compared, and rejected — is captured nowhere. After the appointment, the preference data vanishes.
Drag modules: 2-seater, 3-seater, corner, daybed, ottoman. They snap together. Each combination shows dimensions, weight, and price. The buyer builds their terrace on screen — not in their imagination from a catalogue photo.
14 Sunbrella options. Tap a swatch: the entire configuration updates. Natural Teak, Sooty, Storm Blue, Sand, Forest, Linen White, Terracotta. UV resistance and cleaning specs per fabric shown on tap.
One tap: switch between pre-order (8% early-bird, March delivery) and NOS (standard pricing, stock-dependent). The dealer sees both commercial models. Their preference is captured per appointment.
Parasols, cushions, covers, side tables, lighting. Each linked to the main configuration. The parasol matches the frame colour. The cover fits the exact module combination. Cross-sell happens naturally.
UV resistance, water column, frost resistance, colour fastness per fabric and frame. Coastal dealers filter for salt-resistance. Nordic dealers for frost rating. Specs as structured data, not footnotes.
Full catalogue, module builder, fabric swatches, pricing, and dealer profiles — offline. Works without connectivity at spoga+gafa, Maison&Objet, or any venue. Syncs when online.
A garden centre buyer does not buy a modular lounge from a catalogue photo. They buy it after seeing the L-shape in their preferred fabric, with matching parasol, at a pre-order price that includes early-bird discount. The brand that shows this on screen — configured, priced, and ready to sign — closes at the booth. The brand that promises a follow-up email loses to the next appointment.
After 180 spoga appointments, you know which module combinations are most popular per dealer tier, which fabrics trend per market, which frame colours convert, and whether pre-order or NOS dominates per segment. That intelligence changes how you plan collections, allocate production, and price seasonal offers.
The Sales App is not a digital catalogue. It is a configuration and intelligence tool that turns every trade fair appointment into structured demand data. The appointment ends. The data compounds.
The Sales App turns every spoga appointment into structured outdoor demand data.
See the Sales App LiveTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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