Your converter in Poland searches board grades on the portal, sees the sustainability scorecard at a FachPack booth, gets the layer builder during a remote session, and places a framework order across 8 SKUs. In a toolstack, that is four disconnected events. In FIRE, it is one compounding converter profile.
FIRE is a single B2B sales platform that sits between your buyers and your existing ERP and CRM. It replaces the fragmented sales tools — the Excel sheets, the PDF catalogues, the emailed orders — with five connected products that share one data layer. Your ERP and CRM stay. The chaos around them disappears.
Your CRM and ERP work fine for what they do — managing accounts and processing orders. The problem is that the rich sales interaction data generated between "browsing" and "ordering" has no home. It lives in emails, spreadsheets, and people's heads. Your business intelligence is trapped in silos that do not talk to each other.
A typical packaging brand uses between five and twelve different systems for their B2B operations. Each was adopted to solve a specific problem. But together, they create a meta-problem: fragmented data that no one can use holistically.
Your CRM knows who your customers are. Your ERP knows what was ordered. But neither captures what was browsed, compared, considered, and abandoned before the order was placed. That buyer intent data — the most valuable intelligence in B2B — lives in email threads, phone conversations, and FachPack Nürnberg memories that no system can read.
The result is a business that generates enormous amounts of information — but captures almost none of it as usable data.
A platform is not a better tool. It is a different architecture. Instead of connecting separate systems with APIs and middleware, a platform provides a single data layer where products, orders, customers, and interactions all live together natively.
When your buyer browses a product on the FIRE B2B Portal, views a collection on the FIRE Sales Table, and places an order through the FIRE Sales App — a tool-based system records three disconnected events in three separate databases.
A platform sees one story: a buyer who was interested in a specific product category, engaged with it across two touchpoints, and then purchased. This connected view is not possible with separate tools, no matter how well you integrate them.
This is why data captured in a platform is fundamentally more valuable than data captured in tools. It is connected. It is contextual. It tells you not just what happened, but why it happened and what is likely to happen next.
FIRE is built in layers. Each layer handles a specific function, but they all share the same data. This means intelligence flows freely between products, orders, customers, and analytics — without integrations, exports, or manual syncing.
Your entire product catalogue in one structured system. Product variants, specification lists, certifications, pricing tiers, and seasonal collections — all managed centrally and available to every touchpoint. Update once, publish everywhere.
Digital ordering through FIRE Sales Table, FIRE Sales App, and FIRE B2B Portal. Each channel shares the same product data, pricing rules, and inventory information. Orders flow into a single pipeline regardless of where they originate.
Complete buyer profiles built automatically from every interaction. Purchase history, browsing behaviour, collection preferences, and communication history — all in one place, owned by your company, not by individual sales reps.
Real-time analytics and pattern recognition across your entire B2B operation. Sales performance, buyer trends, product velocity, seasonal patterns, and restock predictions — all derived from the structured data that flows through the platform.
The foundation underneath everything. FIRE Core is the central CMS and data hub where every product attribute, every order, every buyer interaction, and every analytics insight is stored in a structured, queryable format. FIRE Connect acts as the middleware — syncing your ERP, CRM, and external systems bidirectionally with FIRE Core. From Core, all data is distributed to every FIRE product via a GraphQL API layer. This architecture means every tool — Sales Table, Sales App, B2B Portal, Digital Showroom, Remote, Analytics — reads from and writes to the same source of truth. Your data compounds over time. Every month of operation makes the system smarter.
The platform architecture creates capabilities that are impossible with disconnected tools. Here is what changes when your packaging B2B runs on a single system.
See which products perform best across different buyer types and regions — not just which were ordered, but which were browsed, compared, and abandoned. Identify trending product families before they appear in sales reports because the data is captured at the browsing level.
Track a seasonal collection from its first showroom presentation to the last restock. Compare sell-in across channels, regions, and buyer segments. Understand which products drive initial orders and which drive restocks — two fundamentally different signals for product development.
When purchase history, product lifecycle data, and buyer behaviour all live in one system, you can predict when a retailer will need to restock — and what they will need. Proactive suggestions replace reactive phone calls. Your sales team spends time on growth, not maintenance.
A platform means nothing without the right interfaces. FIRE provides three products that serve different selling contexts — all connected by the same data layer underneath.
The platform's face-to-face interface. Present product ranges visually. Let buyers interact with your collection directly. Build orders collaboratively. Every viewing and every selection is captured as structured product interest data.
The platform in your sales team's pocket. Complete buyer context at every visit. Personalised product suggestions based on platform-wide intelligence. Order entry that feeds the same data layer as every other channel.
The platform's always-on interface for your buyers. Browse, order, restock — on their schedule. The portal captures the richest behavioural data of any channel because every click, search, and comparison is logged.
Competitors can copy your products. They can match your pricing. They can hire your people. But they cannot replicate two years of structured buyer data that compounds every day.
A platform is not a technology upgrade. It is a strategic decision to own the data that will define your competitive position for the next decade.
Build Your Data AdvantageA buyer in Lyon browses the B2B Portal at midnight. The next morning, a sales rep in Hamburg opens the Sales App and sees exactly what she viewed. At the FachPack Nürnberg in Paris, the same buyer sits at the Sales Table — her favourites already loaded. Three channels. One buyer profile. Zero data lost.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
Having one data layer across all channels changed how we make decisions. We stopped guessing and started knowing.
The platform approach means our Sales Table data, portal data, and field visit data all speak the same language.
The platform is the foundation. Data is the fuel. AI is the future. But it all starts with a decision to stop scattering your business intelligence across disconnected tools — and start building on a unified system.
Book a personalised demo — integrated with your ERP in 20–40 days.