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Home & Living · FIRE Sales Table

The Showroom Surface That Sells Rooms. Not Products.

Your showroom displays twelve room settings. Your collection has hundreds of material combinations. The gap between what you can show and what you sell is enormous — and invisible. The FIRE Sales Table closes that gap. A large-format screen controlled by your rep via the Sales App. Buyers see any room, any material, any combination at scale. The rep drives the story. The buyer experiences the room. And every second of that experience is structured intelligence.

The Problem

Twelve Room Settings. Hundreds of Material Combinations. The Gap Is Your Lost Revenue.

One Showroom Cannot Show Every Combination

Your showroom displays twelve room settings. Your collection has hundreds of material combinations. The buyer asks about walnut instead of oak, bouclé instead of linen. Without a screen, the rep describes. With one, the rep shows — and the buyer decides on the spot.

Room Context Gets Lost in Catalogues

Your catalogue shows products in isolation. But a pendant light only makes sense next to a dining table with a specific finish. The Sales Table shows rooms — complete scenes where lighting, furniture, and textiles work together. Context sells. Isolation does not.

Engagement Data From Showroom Visits Is Zero

The buyer spent 40 minutes in your showroom. Which rooms did they linger on? Which materials? Which cross-category combinations? Without a digital layer, your showroom generates impressions, not data. The Sales Table changes that.

How It Works

Rep Controls the App. Buyer Sees the Screen. Data Flows to Both.

Three layers in one session: what the rep does, what the buyer sees, and what FIRE captures.

1
Sales App
Rep selects “Living Room · Scandinavian” from scene library
Sales Table
Full room scene appears on the large screen — sofa, table, textiles, lighting in context
Data Layer
Scene selection, time-to-first-scene, buyer segment tagged
2
Rep swaps oak → walnut on the sofa frame. Taps bouclé cream for upholstery.
Room scene updates live — buyer sees walnut legs and bouclé texture at full scale on screen
Material swap captured: oak → walnut. Textile: linen considered → bouclé selected. Dwell: 22s
3
Rep adds brass floor lamp and travertine coffee table from cross-category menu
Items appear in the room scene. Buyer sees the complete mood. Price updates live on a side panel.
Cross-category attach: furniture + lighting + stone. Departments: 3. Room value building.
4
Rep toggles retail vs hospitality pricing. Shows volume tier for hotel project.
Pricing switches on screen. Room total updates. Buyer sees project economics at a glance.
Channel preference: hospitality. Volume tier explored. Pricing sensitivity captured.
5
Rep confirms order in the app. Quantities, delivery, payment terms — signed in session.
Order summary displayed on screen. Buyer reviews the room alongside the commercial terms.
Full session captured: scene path, material selections, cross-category attach, pricing model, close time.
Avg session18 min
Materials shown12 avg
Cross-dept2.8 avg
Close at visit+42%
Capabilities

What the Sales Table Does in a Home & Living Showroom

Room Scenes at Scale

The buyer sees a complete living room, bedroom, or dining scene on a large-format screen. Not a thumbnail. Not a catalogue page. A full-scale room where furniture, textiles, and lighting work together as a story.

Live Material Swaps

The rep selects a different wood finish in the Sales App. The room scene on the Sales Table updates instantly. The buyer sees walnut replace oak in real time — no imagination required, no follow-up render needed.

Cross-Category Room Building

The rep adds a pendant light from the lighting department, cushions from textiles, a vase from décor — all into the same room scene. The buyer sees the room evolve. The order grows across departments.

Hospitality Project Mode

Hotel lobby, restaurant, boutique suite. The rep switches to project mode in the Sales App. Volume pricing, custom material specs, and delivery timelines appear on the Sales Table. The buyer sees project economics alongside the room design.

Controlled from the Sales App

The rep drives the entire experience from the FIRE Sales App on Mac or Windows. Scene selection, material swaps, cross-category additions, pricing toggles, and order confirmation — all from one interface. The Sales Table is the display. The app is the control.

Session Data for Every Visit

Which scenes the buyer saw, which materials they reacted to, which cross-category items the rep added, and how quickly the order progressed — structured data that feeds collection planning, showroom investment, and sales training.

Session Intelligence

What Home & Living Brands Discover Through Sales Table Data

Material Preference
Walnut outperforms oak by 2.4× in living room scenes. Bouclé selected over linen in 68% of textile swaps.
Cross-Category Attach
Average session touches 2.8 departments. Lighting attaches to furniture in 74% of room builds.
Hospitality Signal
23% of sessions toggle to project mode. Average hospitality order value 4.2× retail. Volume tier explored in 81% of project sessions.
Close Velocity
Sales Table sessions close 42% more orders at visit. Average time from first scene to signed order: 18 minutes.
The Bigger Picture

The Showroom That Shows Rooms Outsells the Showroom That Shows Products.

A physical showroom is limited by space. You can display twelve room settings, but your collection spans hundreds of combinations. The FIRE Sales Table removes this constraint. Any room, any material, any combination — on a large screen, controlled by the rep from the Sales App.

The buyer sees rooms at a scale that catalogues and tablets cannot match. A dining table in dark walnut with brass legs and linen chairs, lit by a warm pendant — not as a 4-inch product photo, but as a room filling a large-format screen. The emotional impact drives commitment. The digital layer captures the intelligence.

After one collection cycle, your showroom data shapes your material strategy, your cross-category attach recommendations, and your room scene investments. After two cycles, you know which combinations close at the table and which stall. After three, your showroom planning does not start with a mood board. It starts with structured demand data from hundreds of buyer sessions.

The Sales Table is not a second screen. It is your showroom multiplied — every combination available, every session captured, every material preference structured. The screen is the tool. The session intelligence is the asset. And the asset compounds with every collection.

Core Intelligence

Ten FIRE products. One connected intelligence platform.

Tap any product to explore.

10 FIRE products

Room Scenes at Scale. Materials in Real Time. Orders Before They Leave.

The large-format showroom screen, controlled from the FIRE Sales App. Every session captured.

See the Sales Table
Get Started

Talk to Our Team

Tell us about your showroom setup, your collection depth, and how your reps currently present materials and room combinations. We will show you exactly what the FIRE Sales Table looks like configured for your room categories and buyer segments.

What Happens Next

1
Discovery Call
Your showroom setup, screen requirements, and current presentation workflow.
2
App Demo
Live walkthrough with your room scenes, material swaps, and cross-category building.
3
Go Live
Ready before your next Ambiente, Maison & Objet, or Salone del Mobile.

Own Your Data. Learn From It. Use It With AI.

Trusted by leading home and living brands across furniture, textiles, lighting, and décor worldwide.

FAQ

Frequently Asked Questions

Via the FIRE Sales App on Mac or Windows. Scene selection, material swaps, cross-category additions, pricing, and order confirmation — all from one interface. No separate showroom controller needed.
Any screen size. From showroom tables to large-format wall displays. The interface adapts to available screen real estate. Controlled via the Sales App on a separate device.
Yes. The rep selects materials in the Sales App and the room scene on the Sales Table updates in real time. Wood finishes, upholstery, metals, ceramics — all swappable live.
Yes. Furniture, textiles, lighting, and décor from different departments in one room scene. The buyer sees the complete room. The order spans categories. Attach rate tracked per session.
Yes. The rep builds the order in the Sales App while the buyer reviews the room and pricing on the Sales Table. Confirmation and sign-off happen in session. No follow-up email needed.
Scene path, material selections and rejections, cross-category items added, pricing model viewed, session duration, and order progression. All structured and linked to the buyer profile.
Also available for
Fashion & Apparel Consumer Electronics Beauty & Cosmetics Food & Beverage
All Industries →
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Intelligence Compounding Across Every Market. Right Now.

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