Your showroom has product samples in a glass cabinet. Your range spans thousands of molecules across 6 therapeutic families. The Digital Showroom bridges the gap: wall screens show an interactive hospital pharmacy. Click any zone: see which therapeutic families apply, filter by temperature class, compare biosimilars vs originators, download SmPCs. Every interaction captured.
Use it in your showroom, at CPHI Worldwides, at your headquarters, or in any physical space where you present collections. Every interaction is captured as structured data.
Collections displayed across three large screens — a central main display flanked by two side screens. Buyers are surrounded by your products, specifications, and variants at a scale that no tablet or laptop can deliver. The physical presence of the product is replaced by the visual immersion of the setup.
Synchronise the screen experience with ambient sound, controlled lighting, and spatial design. When buyers enter your seasonal collection, the room transforms. The Digital Showroom creates a multi-sensory brand moment that a PDF catalogue or a spreadsheet never could.
Present seasonal collections in editorial context — campaign imagery, mood sequences, trend narratives. The sales rep guides the buyer through a curated story. Buyers experience your brand vision before they see individual SKUs. This is how premium pharma brands should present.
Built on the same technology as the FIRE Sales Table, but designed for larger screens and richer experiences. The sales rep controls the presentation, navigates through collections, and captures orders — while the buyer is immersed in the brand world. Same data layer, elevated experience.
Which collection stories hold attention the longest? Which products trigger the most interaction? Which mood sequences lead to orders? Every showroom session captures engagement data that reveals what truly resonates with buyers — data that a physical showroom visit could never produce.
Showroom engagement feeds into the same buyer profile as FIRE Sales Table, FIRE Sales App, and FIRE B2B Portal. The buyer who experienced a collection in your showroom will see those same products highlighted when they later log into the B2B Portal to restock. One connected view across all touchpoints.
Every showroom visit becomes structured data. Collections that resonate. Products that attract. Presentations that convert. The Digital Showroom captures it all.
Book Your Showroom DemoThe buyer steps into the showroom. The lights dim. Three screens illuminate with the new collection story — immersive visuals, ambient sound, products rotating in perfect light. She touches the screen, zooms into product textures, compares four lip colours side by side. Twenty minutes later, the order is placed. Every second is now structured data.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
When buyers step into our showroom, the three screens transform the space. They are inside our brand world.
The data from showroom sessions is incredible. We know exactly which collection stories drive orders.
Book a personalised demo — integrated with your ERP in 20–40 days.