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Pharma & Pharmaceuticals · FIRE Sales App

Every Hospital Visit. Full Formulary Context. Zero Guesswork.

Your rep visits 3 hospital pharmacies per day. Each visit is 40 minutes. Without the Sales App, they carry printed formulary lists and show static PDF data sheets. With FIRE, the rep opens the formulary search on the tablet, shows bioequivalence data for the biosimilar vs originator, displays cold chain history per batch, and submits the formulary recommendation before leaving. At CPHI, the same app drives the booth screen.

FIRE Sales App changes this. Full buyer context on arrival. Visual product presentation on tablet. Order entry in real time. Every visit generates structured data.

Live on the Tablet

Show the Switch. Show the Savings. Win the Formulary Decision During the Visit.

Therapeutic Switch Calculator — Adalimumab
ORIGINATOR
Humira®
AbbVie
MoleculeAdalimumab 40mg
Dosage formPre-filled syringe
Cold chain2–8°C
Pack/month2 syringes
Cost/patient/yr€14,800
BIOSIMILAR ★
Hyrimoz®
Sandoz
MoleculeAdalimumab 40mg ✓
Dosage formPre-filled syringe ✓
Cold chain2–8°C ✓
Pack/month2 syringes ✓
Cost/patient/yr€8,200 ★
Saving/patient/yr€6,600
Patients on formulary84
Annual hospital saving€0
EMA approved Bioequivalent Interchangeable SmPC downloadable
Sales App captures: Originator-to-biosimilar switch shown. Savings €554,400/year projected. Hospital pharmacist requested formulary committee presentation. AI recommendation: schedule follow-up within 2 weeks with P&T committee data pack.
The Problem

Field Sales Is Running Blind

No Buyer Context

Reps arrive at a store without knowing what the retailer ordered last season, which products performed, or what their browsing behaviour on the portal reveals. Every visit starts from scratch.

Paper-Based Ordering

Orders written on paper, emailed as photos, re-typed in the office. Product codes transposed. Quantities unclear. The process creates errors and destroys data.

Visit Intelligence Lost

The rep knows which products the buyer reacted to. But that intelligence stays in their head — and disappears when they leave the company or simply forget. No structured capture means no institutional memory.

The Solution

How Sales App Works for Pharma Brands

Buyer Profile on Arrival

Open the app, see everything: last 12 months of orders, top products by revenue, portal browsing activity, open restock suggestions, and notes from previous visits. Your rep is prepared before saying hello.

Visual Product Presentation

Show product ranges on a tablet with high-res imagery. Let the buyer swipe through collections, zoom into textures, compare products. Pharma demands visual selling — even on the road.

Real-Time Order Entry

Build the order during the meeting. Customer-specific pricing loads automatically. Quantities, product selections, and delivery dates — all entered once, synced immediately. No re-entry.

Offline-Capable

No WiFi at the store? No problem. FIRE Sales App works offline with full catalogue, pricing, and order entry. Syncs automatically when connectivity returns.

Smart Restock Suggestions

Based on the buyer's purchase history and restock cycle, the app suggests which products are due for replenishment. Proactive selling instead of waiting for the buyer to remember what they need.

Visit Data Capture

Every product shown, every product discussed, every order placed — captured as structured data. This feeds into the same data layer as FIRE Sales Table and FIRE B2B Portal. Cross-channel buyer intelligence.

Pharma-Specific Modules

Field Sales Tools Built for Pharmaceuticals

The Sales App includes modules designed for how pharma field reps actually work — visual selling, product-specific conversations, and compliance questions that need instant answers.

Visual Product Grid

Present products as visual cards on the tablet — not as product codes in a list. Buyers respond to colour, and the Sales App shows colour. Filter by family, finish, or format. The rep navigates visually, and the buyer immediately understands the range.

Smart Restock by Product

The app knows which products this buyer ordered last season and suggests a restock based on their purchase cycle. The rep does not need to remember — the system surfaces the right products at the right time, with pre-filled quantities based on historical patterns.

Instant Compliance Answers

Is this product vegan? What is the INCI list? Is it EU-compliant for this market? The rep can answer instantly because ingredient data, certifications, and regulatory status are structured attributes — not buried in a separate document or email thread.

Turn Every Store Visit Into Intelligence

Your reps make hundreds of visits per year. With FIRE Sales App, every single one generates structured data that compounds into competitive advantage.

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A Day With FIRE Sales App

What a Field Visit Looks Like With Data

The difference between a sales visit with FIRE and without FIRE is not just convenience. It is the difference between generating data and losing it.

1
On the way

Full Buyer Context Before Arrival

Before the rep walks in, they see the buyer's complete profile: last order, portal browsing history, favourite products, restock predictions, and any notes from previous visits. If the buyer browsed the new lip collection on the B2B Portal last week but did not order, the rep knows to start there.

2
At the store

Visual Presentation on Tablet

The rep presents product ranges with high-resolution imagery on the tablet. Products, specifications, packaging — everything is visual. The buyer sees the new collection the way it was designed to be seen, not as a line item on a spreadsheet. Products are added to the cart during the conversation.

3
During the visit

Order Placed Before Leaving

The order is confirmed on the spot — with correct pricing, correct quantities, correct SKUs. No follow-up email. No manual data entry back at the office. The order is in the system the moment the rep walks out. Even offline, the app captures everything and syncs when connectivity returns.

4
After the visit

Intelligence Feeds the Platform

The visit data joins the buyer's profile. Products shown, time spent per category, products that triggered interest, order value — all structured. The next touchpoint (a B2B Portal session, a remote call, another visit) starts from this data. Your field intelligence stops living in notebooks and starts compounding in the platform.

Equip Your Sales Team With Data

See how FIRE Sales App transforms field visits from isolated events into connected, data-generating touchpoints.

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Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
FIRE Connect integrates with your ERP in 20–40 days.
"

Before FIRE, our reps walked into stores blind. Now they know what the buyer browsed on the portal last week.

Field Sales Director
Natural Pharma Brand
"

Offline capability was the dealbreaker for us. Half our retailers are in areas with poor connectivity. The app just works.

Sales Operations Manager
Indie Pharmaceuticals Company

Part of the FIRE Product Ecosystem

FIRE Sales App connects with FIRE Sales Table, FIRE B2B Portal, FIRE Digital Showroom, and FIRE Remote — one data layer across all channels.

FAQ

Frequently Asked Questions

Yes. Full offline capability. Everything syncs when the rep is back online.
Yes. Complete portal browsing history, favourites, and abandoned carts are visible.
The app suggests products due for restock based on individual purchase cycles.

Ready to See FIRE in Action?

Book a personalised demo — integrated with your ERP in 20–40 days.

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