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Consumer Electronics · FIRE B2B Portal

B2B Portal for Consumer Electronics Retailers.

Your retailers do not wait for office hours. On the FIRE B2B Portal, they restock launch bestsellers at midnight, reorder accessories by attach performance, manage allocation commitments, and track MAP compliance — all self-service, all captured as structured launch intelligence.

The Problem

Why Phone-Based Ordering Fails After Launch Day

Restocks Cannot Wait for Monday

The top SKU sells through by Friday afternoon. The retailer needs to reorder before the weekend rush. Your office is closed. A portal is not. The brand with 24/7 self-service captures the restock. The brand with a phone line loses the weekend.

Accessory Reorders Are an Afterthought

The retailer reorders the flagship but forgets the charger and case. Without a portal that shows attach rates and suggests bundles, your highest-margin products are reordered by accident — not by strategy.

Allocation Visibility Is a Black Box

How much launch stock is left? When does the next wave ship? Which colour is still available? Without real-time allocation visibility, every retailer calls your team with the same questions. A portal answers them all — silently, at scale.

The First Seven Days

What Happens on the Portal After Launch Day

Seven days. Three order types. One intelligence layer that shapes the next launch.

FIRE Portal · Launch Week ActivityDay 1–7
Flagship Restock Accessory Orders Allocation Requests
Day 1
Launch
Day 2
Day 3
Peak
Day 4
Day 5
Acc > Flag
Day 6
Day 7
Acc peak
Flagship restocks peak Day 3 as first sell-through data confirms demand — then decline as allocation fills.
Accessory orders overtake flagships by Day 5 and keep rising — this is where the margin lives.
Allocation requests spike Day 1 then drop rapidly — late movers wait for wave 2.
Capabilities

What the B2B Portal Does for CE Retailers

Launch Restock in Real Time

Sell-through exceeds forecast. The retailer logs in, sees remaining allocation per SKU and colour, and reorders before the competitor’s rep picks up the phone. No waiting. No lost weekend revenue.

Accessory Bundle Suggestions

The portal suggests accessories based on attach performance for that retailer’s channel type. Cases, chargers, screen protectors — ranked by conversion data, not by catalogue order.

Allocation Dashboard

How much launch stock remains. When the next wave ships. Which colours and storage tiers are still available. Real-time visibility that eliminates phone calls and replaces spreadsheet guesswork.

MAP Pricing Compliance

Minimum advertised prices displayed per product per channel. The retailer sees compliant pricing at every interaction. Violations flagged. No ambiguity about what they can advertise.

Marketing Asset Library

Product imagery, spec sheets, campaign materials, and demo content — all downloadable per product per launch. The retailer builds their own marketing without waiting for email attachments.

Retailer-Specific Experience

Each retailer logs in and sees their world: their pricing tier, their allocation, their order history, their performance data. A premium electronics chain sees different products and terms than an online marketplace.

Portal Intelligence

What CE Brands Discover Through Portal Data

The Bigger Picture

The Portal That Captures Launch Week Patterns Shapes the Next Launch.

Most brands see the portal as a convenience tool — a way for retailers to reorder without calling the office. That framing misses the strategic value entirely.

The portal is your only channel that operates at every hour, captures every interaction, and structures every decision into data. The retailer who browses at midnight, the restock that happens on Sunday, the accessory add-on that follows a flagship reorder — each interaction enriches a launch intelligence layer that no sales call can replicate.

After three launch cycles, your portal data tells you when restocks peak, which accessories cross over, which retailers hit allocation fastest, and which content drives conversions. That is not a convenience tool. That is a launch prediction engine.

Launch Restocks. Accessory Bundles. Allocation. MAP. One Portal.

Self-service ordering that captures launch intelligence 24/7.

See the Portal Live
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

Yes. Real-time allocation visibility. Reorder per SKU, colour, and storage tier. Available any time, including evenings and weekends when launch sell-through peaks.
Yes. Accessory suggestions ranked by attach rate for the retailer’s channel type. Bundle pricing calculated live. Each suggestion improves with every launch cycle.
Yes. Remaining stock per SKU, colour, and storage tier. Next wave shipping date. Allocation per retailer tier. All real-time via FIRE Connect.
Yes. Minimum advertised prices locked per product per channel. Displayed at every interaction. Violations flagged within 24 hours across all retailer types.
Yes. Premium chains, electronics specialists, online marketplaces, and telco partners each see personalised assortments, pricing, allocation, and content.
Yes. FIRE Connect syncs stock, pricing, and allocation data from SAP, Microsoft Dynamics, and all major ERPs. Real-time availability powered by your existing infrastructure.
Also available for
Fashion & Apparel Sports Equipment Outdoor & Lifestyle Jewellery & Watches
All Industries →
Global Distribution

Intelligence Compounding Across Every Market. Right Now.

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