Left screen: engineering footage and R&D story. Centre 98”: the product hero film in cinematic detail. Right screen: spec comparison and the order building live. The retailer does not visit to see a device. They visit to experience the brand. Every second of engagement captured.
Your rep opens a laptop, shows a PowerPoint, and talks through specs. The competitor invites the retailer into a three-screen environment where engineering meets emotion. Same product. Different experience. Different allocation commitment.
You invested in hero films, teardown footage, and lifestyle content. Which content drives allocation commitments? Without connecting showroom engagement to portal orders, your content budget follows instinct.
What improved versus last generation? Your rep explains it. But a cinematic split-screen showing old versus new — with upgrade percentages appearing in real time — is more convincing than any sales pitch.
Each screen serves a purpose. Together they create an experience no laptop presentation can match.
The hero film plays on the centre screen while engineering proof runs on the left and the order builds on the right. The retailer is immersed in the launch story while the commercial conversation happens simultaneously.
Split-screen on the centre display: old generation left, new generation right, specs animating between them. Upgrade percentages appear in real time. The story is visual, not verbal.
The centre screen shows the flagship. Flanking screens reveal the accessory ecosystem: earbuds, watch, charger, case, speaker. The buyer sees how products connect — and what the bundle is worth.
Which film drove the most allocation commitments? Which teardown scene was replayed? Which lifestyle content converted? Showroom engagement correlated with portal orders gives the answer.
The rep drives the entire three-screen experience from the FIRE Sales App on Mac or Windows. Scene changes, spec comparisons, colour selections, and order progression — all controlled from one interface.
Every showroom visit enriches the retailer profile. Content preferences, spec interests, colour reactions, and allocation behaviour — structured data that feeds AI predictions for the next launch cycle.
Every CE brand has a showroom. Most use it to display products on shelves with spec cards. The brands that win use it to create an experience — engineering proof on one screen, cinematic emotion on another, and the commercial conversation on the third.
FIRE Digital Showroom captures this experience as structured data. Which content the retailer engaged with, which specs they compared, which colours they reacted to, and how quickly they moved from browsing to commitment. After one launch cycle, your content strategy shifts from creative instinct to evidence.
The screens are the tool. The engagement data is the asset. And the asset compounds with every launch.
The showroom that captures every second of engagement wins the next launch too.
See the Digital ShowroomTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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