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Jewellery & Watches · FIRE B2B Portal

B2B Portal for Jewellery & Watch Dealers.

Your retailers do not wait for office hours. On the FIRE B2B Portal, they check allocation, reorder bestsellers, download campaign assets, and manage their tier status — all self-service, all 24/7, all captured as structured retail intelligence.

Why Retailers Expect a Portal

Six Realities of Jewellery & Watch Wholesale

01

Valentine’s Restock Cannot Wait for Monday

The 18kt solitaire pendant sold out on Saturday. Valentine’s is next Friday. Your office opens Monday at 9 AM.

Without portal: Lost sales all weekend.
With portal: Restocked Sunday evening.
02

Gemstone Data Must Be Instant

A fine jeweller evaluating diamond solitaires needs carat, colour, clarity, cut, and GIA certificate per stone before committing. Email takes 48 hours.

Without portal: Three emails, no order.
With portal: Full 4C data, instant.
03

Material Variants Multiply Complexity

One ring in 9kt, 14kt, 18kt, platinum, and silver. Each with different pricing, hallmarks, lead times. In 14 ring sizes. That is 70 orderable variants per design.

Without portal: Excel confusion, wrong sizes.
With portal: Material-first, size-grid built in.
04

Retailer Tiers Need Different Catalogues

Wempe sees fine jewellery with 4C data and memo terms. Christ sees silver with volume pricing. KaDeWe sees a curated brand edit with VM guidelines.

Without portal: Same PDF for everyone.
With portal: Personalised per login.
05

Memo Ordering Needs Its Own Logic

Fine jewellery on memo: shipped without payment, returned if unsold. Different tracking, different terms, different reporting than outright purchase.

Without portal: Manual memo tracking.
With portal: Memo logic built in per item.
06

Every Phone Order Is Intelligence Lost

“I need the Eternal Solitaire in 18kt white, size 54.” Which other materials were considered? Which price points compared? Which gemstone grades browsed? Zero data.

Without portal: Order data only (13%).
With portal: Full journey captured (100%).
Always On

What Happens When Your Office Is Closed

Sunday evening. Valentine’s week. Your portal works.

SUN 19:42
Jüwelier Wagner Hamburg logged in — browsing 18kt gold pendants
19:44
Viewed gemstone detail: Eternal Solitaire 0.50ct F/VS1 GIA
19:46
Compared materials: 18kt white vs. platinum — checked price delta €1,200
19:48
Selected ring sizes: 50, 52, 54 in 18kt white gold — checked stock
19:50
Memo order placed: 3 × Eternal Solitaire 18kt WG (50, 52, 54) — €8,070
19:51
16 data points captured. Material preference: 18kt WG > platinum. Gemstone: F/VS1 price-sensitive. Co-Pilot: suggest Luna Halo next session.
Portal Features

What the Portal Does for Jewellery & Watch Wholesale

Material-First Navigation

18kt yellow, 14kt rose, platinum, silver 925 — browse by material. Each shows hallmark, weight, pricing, and stock. The way jewellers think about product.

Gemstone Data Per Stone

Diamond 4Cs, coloured stone origin, treatment, lab-grown vs. natural, certification body. Retailers filter and compare without calling your office.

Watch Specs Structured

Case diameter, movement, power reserve, water resistance, complications. Retailers compare chronographs or dress watches without PDF attachments.

Memo, Consignment & Purchase

Three ordering modes in parallel. Fine jewellery on memo. Silver purchased outright. Watches on consignment. Different terms, one interface.

Retailer-Specific Everything

Pricing tiers, collection access, memo eligibility, brand assets. Wempe sees fine jewellery with GIA data. Christ sees silver with volume pricing. Per login.

Ring Size Grids Per Material

EU, US, UK sizing. 14 sizes per material variant. Stock per size in real time. One-tap reorder from history with pre-filled sizes.

Speed

Three Ways to Restock. One Clear Winner.

Phone
Call, explain, confirm, re-enter
~15 min
0 data pts
Email
Write, wait, clarify, wait, confirm
~48 hrs
0 data pts
Portal
Browse, select, confirm. Done.
90 sec
16 data pts
When Retailers Order

34% of Orders Come When Your Office Is Closed

Portal order distribution across 24 hours. The peaks tell the story.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
67891011121314151617181920212223
Low Medium High Peak
Office hours: 9–17h · 34% of revenue happens outside
The Hidden Value

What the Retailer Sees vs. What Your Brand Captures

Every portal session has two outputs. The order is the visible one.

What the Retailer Sees
18kt gold collection — 62 pieces filtered
Eternal Solitaire — 0.50ct F/VS1 GIA
Material comparison — 18kt white vs platinum
Ring sizes 50, 52, 54 — stock confirmed
Memo order placed — €8,070
Output: the order
What Your Brand Captures
Material pref: 18kt WG > platinum > 14kt
Gemstone: F/VS1 sweet spot. Skipped D/IF (too expensive)
Price sensitivity: hesitated at €3,890 platinum, chose €2,690
Size pattern: 50–54 core range. Skips 48, 56+
Memo preferred over purchase for fine jewellery
Output: 16 data points → Co-Pilot learns
Adoption

From Launch to Self-Service in Six Months

% ORDERS VIA PORTAL
0% 50% 100%
M1M2M3M4M5M6
Revenue While Office Closed
Last month · Evenings + Weekends
€0
34% of total portal revenue
127 orders
68 retailers
23 memo
Sun 21:14
Jüwelier Müller · 18kt Solitaire × 3
€4,035
Sun 20:02
Goldschmiede Bern · Silver restock
€1,260
Sat 22:37
Wagner Hamburg · Heritage Chrono × 2
€3,490
Sat 19:48
Bijouterie Zürich · Luna Halo memo
€1,890
Fri 21:55
Christ Köln · Volume silver NOS
€4,680
Showing latest 5 of 127 off-hours orders
Memo Intelligence

Track Every Memo Position. See What Converts.

Memo Dashboard · March 2027
0
Open Memo
€84,200 outstanding
0%
Conversion Rate
sold within 60 days
0%
Return Rate
industry avg: 28%
0
Avg Days to Sell
from ship to sold
Top Memo Performers
1Eternal Solitaire 18kt WG92% conv.18 days avg
2Heritage Chrono Steel87% conv.24 days avg
3Luna Halo Ring 18kt Rose84% conv.21 days avg
4Celestial Pendant Platinum41% conv.52 days avg
Insight: Platinum memo items convert 38% slower than 18kt gold. Consider reducing platinum memo allocation for Tier 2 retailers.
The Strategic Value

The Portal Is Where Material Confidence Meets Self-Service Speed

Jewellery retail runs on trust. A jeweller stocks your 18kt solitaire because they trust the gold quality, the gemstone grade, and the brand story. That trust was built in person — at Inhorgenta, in the showroom, during the rep visit. But trust does not help at 7 PM on Sunday when the pendant is sold out and Valentine’s is five days away.

The portal extends that trust into self-service. Full material data, hallmark numbers, gemstone certificates, movement specs — available 24/7. The jeweller sees the same quality data they received in person, without waiting for Monday. And every portal session generates structured intelligence: material preferences, price-point sensitivity, gemstone grades of interest.

After one year, you know which materials drive restock per retailer tier, which gemstone grades convert, and which price points trigger memo requests. That intelligence informs collection planning in ways that annual trade fair conversations never could.

Material Data. Gemstone Certs. Memo Orders. Always On.

The portal runs when your office does not. Every session makes the next one smarter.

See the Portal Live
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

Yes. Material is a first-class navigation layer. 9kt, 14kt, 18kt, platinum, silver, steel — each showing correct hallmark, weight, pricing, and availability.
Yes. Carat, colour, clarity, cut, certification body, origin, and lab-grown vs. natural. All structured, filterable, and stored in the retailer profile for AI learning.
Eligible items show a memo option alongside outright purchase. Different terms, tracking, and return logic per item type. Retailers see their memo balance and outstanding items in their dashboard.
Yes. Fine jewellers see the full diamond collection with memo. Silver chains see fashion jewellery with volume pricing. Department stores see a curated edit. Per login, fully automated.
Yes. EU numeric, US half-sizes, UK letters. 14 sizes per material variant. Stock shown per size in real time. One-tap reorder from history with pre-filled sizes.
No. Browser-based. Works on any device including iPad and tablets. The retailer clicks an invitation link and browses immediately.
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