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Jewellery & Watches · FIRE Sales App

Desktop Field Sales for Jewellery & Watch Brands.

The FIRE Sales App gives your field sales team the full collection with controlled pricing, allocation visibility, and brand-compliant presentations — on Mac and Windows, offline-capable, with every interaction captured as structured data.

The Problem

What Jewellery & Watch Reps Deal With Today

Printed Catalogues Cannot Show 4C Data

A retailer evaluating diamond solitaires needs carat, colour, clarity, and cut per stone — with GIA certificate numbers. A printed catalogue shows a photo and a price. The critical data arrives three emails later, if at all.

Movement Specs Need Side-by-Side

A retailer choosing between two chronographs needs power reserve, frequency, complications, and water resistance compared. On paper, they flip between two pages. On the Sales App, two clicks — everything side by side.

Material Variants Multiply Fast

One ring design in 9kt yellow, 14kt rose, 18kt white, platinum, and silver 925. Each with different pricing, hallmarks, and lead times. That is five variants before adding ring sizes. Paper cannot navigate this. The Sales App can.

The Appointment

Anatomy of an Inhorgenta Appointment

Five phases. From material selection to signed memo. Every interaction captured.

1

Load Retailer

Tier, last season purchases, material preferences, memo history, price-point sweet spot — all pre-loaded before the handshake.

Retailer profile ready
2

Present Collection

New season filtered by material. 18kt gold line highlighted. Macro photography. Gemstone data at a click. Campaign imagery full screen.

Products viewed + dwell time
3

Compare & Configure

Two chronographs side by side: movement, power reserve, complications. Or one ring in five materials with instant price delta. The retailer decides on data.

Specs + material prefs captured
4

Build Order

Mixed: 8 watches, 24 ring sizes across 3 materials, 12 silver pieces. Memo and purchase items in one order. Retailer-tier pricing applied.

Material + size + order type
5

Sync & Enrich

Order to ERP. Memo items flagged. Profile enriched with material preferences, gemstone interest, price sensitivity. Co-Pilot learns.

42+ pts → FIRE Core
The Differentiator

Material Configuration — The Feature That Wins Appointments

One design. Five materials. Instant pricing. The retailer decides in the meeting.

Material Configurator · Eternal Solitaire Ring
Eternal Solitaire
0.50ct Diamond · GIA Excellent · F/VS1
Material
Hallmark
Weight
Lead Time
Retail
Wholesale
9kt Yellow
375
3.2g
Stock
€1,290
€645
14kt Rose
585
3.8g
Stock
€1,890
€945
18kt White
750
4.1g
2–3 wks
€2,690
€1,345
Platinum
950
5.6g
3–4 wks
€3,890
€1,945
Silver 925
925
2.4g
Stock
€390
€195
485052545658
14 EU sizes available per material
Every material switch, every price comparison, every size selection captured. After 150 appointments: you know which materials drive volume per retailer tier.
Retailer Intelligence

Same App. Three Retailer Tiers. Three Different Experiences.

Tier 1 — Fine Jewellery

Wempe, Jüwelier Wagner

Authorised fine jewellery and watch retailers. Expert staff, curated displays. Sell on craftsmanship, heritage, and gemstone quality. Require full 4C data, GIA certificates, and memo terms.

What This Retailer Sees
Range: Full Fine + Watches — 304 references
Gemstones: Full 4C data + GIA certs
Pricing: Tier 1 wholesale + memo
Content: Heritage films + craftsmanship
Exclusives: Limited editions + first access
Tier 2 — Silver & Fashion

Christ, Pandora Retail Partners

Volume silver and fashion jewellery retailers. Broad range, competitive pricing. Need fast ordering, volume discounts, and lifestyle imagery rather than 4C deep-dives.

What This Retailer Sees
Range: Silver + Fashion collection — 436 references
Gemstones: Stone type only, no 4C
Pricing: Tier 2 volume pricing
Content: Lifestyle + trend imagery
Exclusives: Not available
Tier 3 — Department Store

Galeries Lafayette, KaDeWe

Concession-based or wholesale supply. Curated brand edit for department context. Need visual merchandising assets, display guidelines, and seasonal refresh cadence.

What This Retailer Sees
Range: Curated brand edit — 120 references
Assets: VM guidelines + display specs
Pricing: Concession terms
Content: Brand story + campaign
Refresh: Quarterly capsule updates
Capabilities

What the Sales App Does for Jewellery & Watch Reps

Material-First Navigation

Browse by material: 18kt yellow, 14kt rose, platinum, silver 925. Each with correct hallmark data, weight, pricing, and availability. The way jewellers actually think about product.

Gemstone Spec Cards

Diamond 4Cs per stone. Coloured stone origin and treatment. Lab-grown vs. natural flagged. Certification body (GIA, IGI, HRD) displayed. The data a fine jeweller needs before committing.

Watch Comparison Mode

Case diameter, movement type, power reserve, water resistance, complications — side by side. Two chronographs. Two dress watches. The retailer compares on data, not on memory.

Ring Size Grids

EU, US, and UK sizing. 14 sizes per material variant. Stock per size shown. The rep builds a ring order across multiple materials and sizes in one session. No Excel. No follow-up.

Memo & Purchase in One Order

Some items on memo, others purchased outright. Different terms, different tracking. The Sales App handles both in one order with correct commercial logic per item.

Offline-First for Trade Fairs

Full catalogue, material data, gemstone specs, pricing, and retailer profiles — offline. Works without connectivity at Inhorgenta, VicenzaOro, or any showroom. Syncs when online.

The Bigger Picture

In Jewellery, Material Confidence Closes the Order. Data Builds Material Confidence.

A fine jeweller does not order based on a photo. They order based on material confidence: hallmark, gemstone certification, movement provenance. Without structured data per product, every appointment produces questions instead of orders. And every question that requires a follow-up email is a signal that you lost control of the selling moment.

The Sales App puts every material variant, every gemstone spec, every movement comparison on screen. The retailer sees 18kt white gold, GIA-certified F/VS1, 0.50ct — with wholesale price, retail price, and lead time. The decision happens in the meeting, not in a follow-up thread.

After 150 Inhorgenta appointments, you know which materials drive volume per retailer tier, which price points trigger memo requests, and which gemstone grades convert. That intelligence changes how you plan next season’s collection. The Sales App is not just a selling tool — it is a collection planning intelligence engine.

740 References. Five Materials. Full Gemstone Data. One Screen.

The Sales App turns every Inhorgenta appointment into structured intelligence that compounds.

See the Sales App Live

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

Yes. The Sales App runs on Mac and Windows desktops and laptops. Offline capability for trade fairs included.
Yes. Memo and outright purchase items in one order with different commercial terms, tracking, and reporting per item type.
Yes. Carat, colour, clarity, cut, plus certification body (GIA, IGI, HRD), origin, and lab-grown vs. natural. All structured and filterable.
Typically 20 to 40 days from kickoff to live operation, including ERP integration.
No. The B2B Portal runs in any browser. No app, no download, no account setup.
Yes. FIRE integrates with all major ERP systems including SAP and Microsoft Dynamics.
Also available for
Beauty & Cosmetics Fashion & Apparel Footwear Sports & Outdoor
All Industries →
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.
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