At Inhorgenta, a retailer stands in front of a large touch screen. They browse your new 18kt collection by material, zoom into a diamond solitaire with full 4C data and GIA certificate, compare two chronograph movements side by side, and build a mixed memo order by touch. Macro photography at display scale. Every interaction captured.
A diamond solitaire needs carat, colour, clarity, cut, and GIA certificate number. A printed page shows a photo and a price. The retailer must call your office to get the data that closes the order.
A retailer choosing between two chronographs needs power reserve, frequency, case diameter, and complications side by side. A physical tray shows two watches. A touch screen shows every spec, compared.
Which pieces did the retailer examine? How long? Which did they compare? Which material did they ask about? With physical trays, the answer is always: nobody knows. The richest selling moment is invisible.
Four modes. Material-first. Every interaction structured.
Browse by 18kt yellow, 14kt rose, platinum, silver 925. The way jewellers think. Each material shows pricing, hallmark, weight, and availability instantly.
Diamond 4Cs, coloured stone origin and treatment, lab-grown vs. natural, certification body. Macro photography at display scale. The data that closes the order.
Two chronographs. Two dress watches. Case diameter, power reserve, complications, water resistance — side by side on a large screen. Decision by data, not by memory.
EU, US, UK sizing. 14 sizes per material variant. Stock per size shown. The retailer builds a ring order across materials and sizes in one session by touch.
Fine jewellery on memo. Silver purchased outright. Watches on consignment. Three ordering modes in one session. Different terms, different tracking, one unified order.
Gemstone inclusions, case finishing, engraving detail, clasp mechanisms. On a large touch screen, the retailer sees quality they cannot see in a physical tray. Zoom, rotate, examine.
Physical trays are beautiful. They let the retailer feel weight, examine finishing, try sizes. That experience will never be replaced. But physical trays generate zero structured data. Which pieces were examined? How long? Which materials compared? Which price points triggered hesitation? With trays alone, the answer is always: the rep’s memory.
The Sales Table adds the intelligence layer to physical selling. The retailer still touches the product. But they also browse the full collection digitally, compare specs, and build orders on touch. Every interaction writes structured data: material preferences, gemstone grades of interest, movement comparisons, price-point sensitivity.
After one Inhorgenta with the Sales Table, you know which materials drive orders per retailer tier. After two, your collection planning reflects real demand, not guesswork. The physical tray and the digital table are not competitors — they are complementary. The tray creates the emotion. The table captures the intelligence.
The Sales Table adds intelligence to the physical selling experience jewellery deserves.
See the Sales Table LiveTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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