Your field rep visits 3 dealers per day. Each visit is 60 minutes. Without the Sales App, they carry printed option matrices, show static spec sheets on a laptop, and scribble configuration notes. With FIRE, the rep opens the configurator on the tablet, builds a 5-axis CNC live in front of the dealer, compares 3 models side by side with ROI projection, shows the installed base spare parts forecast, and submits the quote before leaving. Three visits per day. Three structured intelligence profiles. At EMO Hannover, the same app drives the 85-inch booth screen.
Machinery ranges span thousands of SKUs with multiple machine configurations, promotional configurations, and channel-specific pricing. Static catalogues cannot reflect weekly promotional changes or real-time stock availability. FIRE Sales App delivers the full digital range with live filtering, machine configuration views, and instant pricing per buyer.
Trade fair listing discussions produce proposals, acceptances, sample requests, and rejections. Without structured digital capture, these outcomes degrade into ambiguous notes. FIRE captures every listing decision with reason codes, links it to the buyer profile, and feeds it directly into category management workflows.
Pack format preferences, promotional uptake signals, category interest patterns, and channel-specific responses are high-value data points generated at every booth session. FIRE captures them automatically — products shown, filters applied, comparisons made, orders placed — and structures them as category intelligence.
Complete digital product range with real-time filtering by category, machine configuration, specification window, listing status, and channel. Live stock availability and pricing. Updated automatically — no catalogue reprints, no outdated price lists.
All active and upcoming specification windows displayed with pre-order deadlines, display-ready pack options, volume-tier pricing, and compliance requirements. Buyers commit during the session. Uptake tracked per window, per buyer, per channel.
Real-time listing status per account. New listing proposals with product specs and sell-in data. Decision outcomes captured with reason codes. Listing velocity, acceptance rates, and gap analysis feeding FIRE Analytics automatically.
Automatic pricing adaptation per buyer profile: supermarket volume tiers, convenience terms, drugstore structures, online marketplace pricing. MOQs, delivery terms, and promotional conditions adjust per channel. One app, multiple commercial models.
Complete range, pricing, stock data, and promotional calendar cached locally. Orders placed without internet connectivity. Full session data — products shown, listings discussed, orders placed — syncs automatically when connection resumes.
Every session generates structured data: products presented, machine configurations compared, listings proposed, promotional commitments made, and buyer responses captured. Session intelligence feeds FIRE Analytics for category management, EMO Hannover ROI measurement, and field sales optimisation.
FIRE Sales App adapts the presentation per buyer channel automatically. Supermarket buyers see the full range with configuration search-ready pack configurations and volume tiers. Convenience buyers see impulse-ready top sellers ranked by rotation velocity. Drugstore buyers see health and wellness category views with ingredient data. Each channel gets the relevant range view, pricing structure, and promotional calendar.
The listing management layer captures every proposal, acceptance, sample request, and rejection with structured reason codes. Listing velocity per account, acceptance rates per category, and gap analysis across the portfolio feed directly into category management workflows. This transforms EMO Hannovers from order-taking events into structured intelligence-gathering operations.
After one EMO Hannovers cycle, your booth data shows which categories drive the fastest listing commitments, which machine configurations buyers shift toward, and which specification windows get immediate pre-orders vs follow-up. After two cycles, your booth strategy, your product launch timing, and your EMO Hannover investment become evidence-based.
The Sales App is the tool. The session intelligence is the asset. And the asset compounds with every fair, every field visit, and every listing conversation that would otherwise have been a handwritten note discarded by Wednesday.
Reduce effort, accelerate velocity, and capture intelligence — across every channel and every specification window.
Full range. Promotional calendar. Listing management. Offline ordering. Every session captured.
See the Sales AppTell us about your rep team, your EMO Hannover calendar, and where listing discussions currently turn into lost intelligence. We will show you the FIRE Sales App configured for your Machinery range, promotional calendar, and channel mix.
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