The FIRE B2B Portal is not a webshop with a login. It is a buyer-facing intelligence layer that handles the full complexity of food and beverage wholesale: 800 variants, allergen filtering, shelf-life visibility, channel-specific assortments, pack-size ordering, and continuous replenishment — while capturing every interaction as data that compounds.
One base product in 4 flavours, 3 pack sizes, 2 temperature classes. That is 24 orderable lines. Generic portals show a flat product list. An F&B portal needs structured variant hierarchies with filtering at every level.
A retailer will reject a delivery if remaining shelf life is below their threshold. Generic portals do not show batch-level shelf life. FIRE does — with minimum thresholds enforced per channel before the order is placed.
Health-food chains filter for gluten-free, vegan, organic. HoReCa buyers need menu-compliance data. Generic portals bury this in PDF spec sheets. FIRE makes allergens first-class filter attributes.
Retail sees cases and pallets. HoReCa sees singles and small packs. Convenience sees display trays. Each with different MOQs, pricing, and promotional windows. One portal, four experiences.
Fashion has seasons. F&B has weekly demand. The portal must support rapid reordering — one-tap repeat, smart suggestions, stock alerts. Not a pre-order catalogue refreshed twice a year.
Organic, halal, kosher, vegan, Fairtrade, Rainforest Alliance. Buyers need visual confirmation at a glance. Generic portals show text fields. FIRE shows structured, filterable badges.
Every element personalised. Every interaction captured.
Every portal session follows this path. The intelligence compounds.
Buyer browses, filters, compares, orders. Every click structured.
18 data points written to buyer profile. Filter prefs, dwell time, format choice.
Portal data joins Sales App, Showroom, and Remote data. One buyer, full context.
Co-Pilot recommends. Dashboards visualise. AI predicts demand shifts.
Your sales team visits 200 accounts per quarter. The portal serves 3,000 — at midnight, on weekends, across time zones. Each session generates structured data: allergen preferences, variant comparisons, reorder timing, shelf-life sensitivity, format choices. No other channel produces this volume of buyer intelligence.
The portal is also where the data flywheel accelerates fastest. Because reordering is continuous in F&B, the portal accumulates interaction data every week — not every season. After one quarter, the Co-Pilot has enough data to suggest reorder quantities. After two, it predicts which buyers will need restocking before they log in. After four, it recommends assortments that outperform human judgment.
For F&B brands, the portal is not optional. It is the always-on channel that captures the intelligence your sales team cannot — because they are not there at 11 PM on Friday when the retailer decides whether to restock your Kombucha or fill the shelf with a competitor.
The portal works when your office does not. And every session makes the next one smarter.
See the Portal LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.