The FIRE Sales App turns every field visit and trade fair appointment into a structured, data-rich interaction. Variant browsing with allergen filters. Pack-size ordering with MOQs. Tasting notes connected to product data. Collections presented in full visual quality on iPad. And when your rep steps into the Digital Showroom, the Sales App becomes the remote control.
Sparkling Water in Lemon, Lime, Grapefruit, and Elderflower. Each in 330ml single, 6-pack, case of 24, and pallet. That is 16 orderable lines from one base product. A paper order form was not designed for this.
The buyer tastes your new cold-pressed ginger shot, pauses, says “this would work for our health-food section.” Your rep nods. That insight — connecting a product to a buyer segment — is never captured. It lives in the rep’s memory and dies there.
Anuga has 7,500 exhibitors. The Wi-Fi is overloaded by 10 AM. Your rep switches to PDF catalogues and handwritten notes. The moment they go offline, they lose stock visibility, pricing accuracy, and the entire digital experience.
One base product becomes dozens of orderable SKUs. The Sales App handles all of them.
Each product shows all available formats — single, 6-pack, case, pallet — with MOQs and pricing per buyer. The rep builds a mixed order across formats in one session without switching tools or calculating manually.
The buyer needs gluten-free, organic, and vegan options? One tap filters the entire range. Allergen declarations, nutritional data, and certifications are structured product attributes — not buried in a PDF spec sheet.
Before the buyer orders, they can see remaining shelf life on available batches. Minimum shelf-life requirements per channel are enforced automatically. No manual checking, no delivery surprises.
After a tasting, the rep logs reactions — but structured, not freeform. Interest level, segment fit, comparison to competitors, follow-up required. Connected to the product and buyer profile. Visible to the team.
Load the retail assortment for this buyer, or the HoReCa range, or the convenience selection. Each with tailored pack formats, MOQs, and pricing. The rep presents what is relevant — not the full 800-SKU catalogue.
Full product data, imagery, pricing, allergen info, and buyer history cached locally. Works without any internet. Orders queue and sync when connectivity returns. Built for Anuga, SIAL, and ISM — not for ideal conditions.
Five phases. Each captures data no paper process can.
History, preferences, channel, certifications required, last order, Co-Pilot suggestions — all pre-loaded.
Filtered by channel, allergens, certifications. New launches highlighted. Variants compared side by side on iPad.
Buyer tries new turmeric kombucha. Rep logs: reaction 4/5, segment fit “health-food retail”, competitor comparison. Structured, not freeform.
7 products, mixed formats: Mango 6-pack + pallet, Berry case only. MOQs enforced. Pricing per buyer. Value calculated live.
Order to ERP. Profile enriched with tasting data, variant preferences, format choices. Co-Pilot learns for next visit.
The Sales App adapts to the buyer’s channel. What they see, what they can order, and at what price.
Orders in cases and pallets. Needs planogram-ready assortments. Cares about shelf-life guarantees (min. 60% remaining), barcode compliance, and promotional pricing windows.
Orders single bottles and small cases for the bar menu. Needs craft stories, origin details, and allergen data for menu compliance. Reorders weekly, often spontaneously.
Orders small formats for impulse purchase. Needs fast-rotating SKUs, grab-and-go packaging, and display-ready trays. High reorder frequency, small volumes per variant.
Track first reactions, capture tasting data, measure adoption velocity — all in the first 48 hours.
New product configured in FIRE Core: variants, pack formats, allergens, certifications, pricing, teaser content. Assigned to “Launch” assortment. Tasting mode enabled.
Rep presents new cold-pressed ginger shot. Logs structured tasting data: 4.2/5 average reaction, segment fit “health-food”, competitor gap identified. 14 buyers tasted on Day 1.
8 of 14 tasters order within 24 hours. Pack format split: 60% case, 30% 6-pack, 10% pallet. HoReCa leads adoption. Retail waits — data says they need the origin story.
Co-Pilot dashboard: tasting-to-order conversion 57%. Format preference by channel. Segment fit heat-map. Which origin story version drives orders. Real-time, not post-season.
The best F&B sales reps have deep product knowledge, palate expertise, and buyer relationships built over years. No technology replaces that. What the FIRE Sales App does is amplify it — by ensuring that every insight, every tasting reaction, every format preference, and every reorder pattern is captured as structured data that compounds over time.
When the rep sits down with a buyer, the Sales App has already loaded their history: which flavours performed, which pack formats they prefer, which certifications they require, and when they typically reorder. The Co-Pilot suggests which new variants match their profile. The rep does not need to remember — the system remembers for them. They can focus on what humans do best: reading taste preferences, building trust, and expanding the relationship.
In food and beverage, the appointment is also where tasting happens. A buyer tries your new turmeric kombucha and says “our health-food retailers would love this.” That sentence — connecting a product to a channel — is worth more than the order itself. On paper, it is lost. In the Sales App, it becomes a structured data point: product X, buyer Y, channel affinity Z. After 50 appointments, you have a map of which products resonate with which buyer segments. That map drives your next product launch.
The brands using the Sales App for F&B report faster appointments, fewer order errors, and — most importantly — a compounding understanding of their buyer base that makes every subsequent quarter smarter.
The Sales App turns every appointment into structured intelligence. Variants, formats, allergens, tastings — all captured.
See the Sales App LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.