F&B does not have seasons. It has continuous demand. The FIRE B2B Portal gives your buyers 24/7 self-service ordering with real-time stock, shelf-life visibility, allergen filtering, pack-size selection, and channel-specific pricing. Every reorder, every browse, every midnight session — captured as intelligence that compounds.
A retailer runs out of Kombucha on Thursday. They need to restock before the weekend rush. Your office is closed Friday afternoon. Without a portal, they call a competitor. With one, they reorder in 90 seconds at 11 PM.
A HoReCa buyer orders 200 units. Will they arrive with 60% remaining shelf life? Or 30%? Without visibility, every delivery is a risk. The portal shows remaining shelf life per batch before the buyer clicks “order.”
A health-food chain needs to reorder only vegan, organic, gluten-free products. Email ordering means manual verification. The portal filters 800 variants to the exact subset in one tap — with full allergen data per product.
Retail orders pallets. HoReCa orders cases. Convenience orders display trays. Each buyer should see only the formats and MOQs relevant to their channel — not a confusing list of 4 options per product.
Tier 1 gets volume discounts. HoReCa has a separate margin structure. Promotional pricing runs for 6 weeks. The portal shows the right price to the right buyer at the right time — automatically.
An email says “40 cases Sparkling Lemon.” It does not say what else the buyer browsed, what they compared, or what they almost ordered. The portal captures the full browsing journey — not just the final click.
Unlike fashion pre-order, F&B is continuous. The portal is always on. Here is what a typical week looks like.
Your office is closed. The portal captures everything.
The portal remembers the last order. The buyer reviews, adjusts quantities if needed, and confirms. A 40-case reorder that took 15 minutes by email takes 90 seconds.
Each available batch shows production date and remaining shelf life. Minimum requirements per channel enforced automatically. No delivery surprises. No manual checking.
All 14 EU allergens, plus vegan, organic, halal, kosher, Fairtrade. Buyers filter the entire range by any combination. Structured, not buried in PDFs.
Retail buyers see cases and pallets. HoReCa sees singles and small cases. Convenience sees display trays. Each with appropriate MOQs, pricing, and promotions.
Stock levels from your ERP, updated via delta imports. The buyer sees what is available right now — not yesterday's export. Includes batch-level availability.
Pricing tiers, delivery conditions, approved assortments, promotional windows, credit limits. When Bio-Markt logs in, they see their world. When Gastro Alpin logs in, they see theirs.
When your product is out of stock, the retailer fills the gap. Reclaiming that space takes months.
In food and beverage, the portal is not a convenience feature — it is a revenue-critical channel. Shelf space is won and lost on reorder speed. A retailer who cannot restock your Kombucha before Saturday will fill that shelf with a competitor's product. And once shelf space is lost, it takes months to reclaim.
The FIRE B2B Portal ensures that never happens. Real-time stock, shelf-life visibility, one-tap reorder, 24/7 availability. But the value goes beyond transactions. The portal captures browsing intelligence that no other channel produces: which new variants generate interest, which categories are browsed but not ordered, which buyers are declining in activity before they formally churn.
Your sales team covers 200 accounts in person. The portal serves 3,000 — at midnight, on weekends, across time zones. It is not a replacement for your reps. It is the channel that reaches every buyer your reps cannot visit this week.
The portal runs 24/7. Every session, every browse, every reorder — structured data compounding into intelligence.
See the Portal LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.