How long does it take to go live with FIRE?

Typically 20 to 40 days from kickoff to live operation, including ERP integration.

Can FIRE handle our product and variant complexity?

Yes. Brands with 3,000+ SKUs and deep complex catalogues use FIRE daily. Product families, formats, variants — all structured as filterable attributes.

Do our buyers need to install any software?

No. The B2B Portal runs in any browser. No app, no download, no account setup.

Does FIRE integrate with our existing ERP?

Yes. FIRE integrates with all major ERP systems including SAP and Microsoft Dynamics.

Sports Equipment · FIRE B2B Platform

B2B Platform for Sports Equipment Brands.

Six products that share one data layer. Spec preferences from FIBO, spare parts velocity from the portal, content ROI from the showroom, multi-property deals from Remote — all connected, all structured, from first spec-in to fleet replacement.

See the Platform Back to Sports Equipment

The Problem

Why Disconnected Tools Fail for Equipment Brands

Spec Data Lives in Three Systems

Your ERP stores prices. Your website shows photos. Your rep knows which motor wattage the buyer preferred. Three systems, three data models, zero connection. When a gym chain asks “which treadmill did we discuss at FIBO?” — nobody can answer from data.

Lease and Spare Parts Are Disconnected

A machine is on a 48-month lease. Its belt needs replacement at month 18. These two facts live in different systems. Without connection, you cannot predict that belt replacement timing correlates with lease satisfaction and renewal probability.

Content Investment Has No Feedback Loop

You spent €60,000 on showroom content. Did the stress test film drive more spec-ins than the factory tour? Without connecting showroom watchtime to portal orders, the answer is a guess. A platform connects the loop.

The Architecture

How Six Products Connect Through One Data Layer

Sales App

36 pts/appt

Sales Table

44 pts/session

B2B Portal

18 pts/visit

FIRE Core

Specs · Configurations · Certifications

Fleet Data · Lease Management · Buyer Profiles

GraphQL API

Showroom

52 pts/session

Remote

34 pts/session

Analytics

AI + Co-Pilot

The Bigger Picture

A Platform Is Not Six Products. It Is Six Products That Share One Truth.

You can buy a Sales App. You can buy a B2B Portal. You can buy a Digital Showroom. But if they do not share one data layer, the spec comparison at FIBO does not connect to the spare parts order on Saturday, which does not connect to the lease renewal signal, which does not connect to the engineering content ROI.

FIRE is one platform. One data model. One buyer profile. When a gym chain compares treadmill specs on the Sales App at FIBO, that preference appears when they log into the portal, informs the showroom content route, feeds the AI prediction model, and triggers the lease renewal outreach at the right moment.

The platform is the tool. The connected data is the asset. The asset compounds every cycle. And after four cycles, no competitor can replicate what you know about your market.

Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

Discovery Call
Your products, channels, and systems.

Custom Demo
Platform configured for your industry.

Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

B2B Portal Overview → Wholesale Digitalisation → B2B Platform → Data Strategy → AI Use Cases →

FAQ

Frequently Asked Questions

Yes. FIRE Core is the central data layer. Every product reads from and writes to the same system. One buyer profile, one spec database, one configuration history, one lease record.

Yes. Most equipment brands start with Portal + Sales App for the next FIBO. Each product works standalone. But each additional product multiplies the data value because interactions compound across channels.

Via FIRE Connect — middleware that integrates with SAP, Microsoft Dynamics, and all major ERPs via delta imports. Your ERP handles fulfilment; FIRE Core handles interaction intelligence.

Yes. Private cloud infrastructure. Your data is never shared with other brands. No cross-brand training. Full data sovereignty and export capability at any time.

Depends on channels connected. Sales App: 36/appt. Table: 44/session. Portal: 18/visit. Showroom: 52/session. Remote: 34/session. A buyer using all channels generates hundreds of structured data points per season.

Each interaction enriches the buyer profile. Spec preferences + configuration history + lease data + spare parts velocity + content engagement = a rich profile that makes AI predictions more accurate every cycle.