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Sports Equipment · FIRE Sales Table

B2B Touch Screen for Sports Equipment Showrooms.

The FIRE Sales Table turns your showroom into an interactive planning studio. Buyers build floor plans by touch, compare equipment specs, check compliance requirements, and leave with a signed project proposal — priced live, every interaction captured.

The Problem

What Equipment Showrooms Look Like Without a Sales Table

Floor Plans Are Guesswork

The buyer says “about 100 square metres.” Your rep estimates what fits. At delivery, the functional rig is 20cm too wide for the alcove. A return. A rebooking. A relationship damaged. Structured dimensions prevent this.

Specs Require a Laptop on the Side

The buyer wants to compare two commercial bikes. Your rep opens a laptop, finds two PDFs, scrolls to the specs page, and reads numbers aloud. The momentum of the showroom experience is broken. The Sales Table shows specs at touch scale.

Configuration Happens After the Visit

The buyer sees the rig, likes it, but needs it in their brand colours with 100kg stacks instead of 80kg. “We’ll send you options.” The follow-up takes 5 days. The competitor who configured on screen closed at the visit.

The Differentiator

Floor Plan Intelligence — The Feature No Competitor Has

Enter room dimensions. See what fits. No surprises at delivery.

Floor Plan Calculator · Sales Table
Fitness Room — 12m × 10m — 120m²
Cardio Zone Strength Zone Functional Zone Safety Clearance
Equipment placed0
Floor coverage0%
Power requirement0 kW
Estimated total€0
The buyer sees exactly what fits their space — including safety clearances, power requirements, and noise constraints. No guesswork. No returns. No “it doesn’t fit.”
Capabilities

What the Sales Table Does in Your Showroom

Equipment at Touch Scale

Every machine is a touch target. Pinch to zoom into the drive system. Swipe to compare two treadmills. Long-press to see full spec sheet. The buyer explores the catalogue by instinct, not by menu navigation.

Floor Plan Overlay

Enter room dimensions, ceiling height, power points, and noise constraints. The Sales Table shows which equipment fits, where safety clearances apply, and what the total power draw is. Floor planning on screen, not in email chains.

Spec Deep-Dive

Motor wattage, belt dimensions, resistance levels, noise dB, weight capacity, energy class, certifications — structured and comparable. The buyer does not read specs. They interact with them.

Upholstery & Branding Live

Colour swatches at touch scale. The buyer taps a swatch and sees the entire rig in Marriott Burgundy or McFIT Orange. Branding logo placement shown per station. The emotional close happens on screen.

Lease & Purchase at a Glance

Every configuration shows both commercial models side by side. Purchase price with volume discount. Lease rate with maintenance included. The buyer toggles between financial models by touch.

44+ Data Points per Session

Equipment interest heatmap. Spec comparison patterns. Configuration choices. Floor plan dimensions entered. Dwell time on engineering content. Buyer-segment-specific behaviour. All structured. All feeding FIRE Core.

The Bigger Picture

The Sales Table Turns Your Showroom From a Display Into a Decision Room.

A traditional showroom shows machines. Buyers look, touch, sit on them — and leave with a brochure. The decision happens later, in an email chain, with a competitor’s PDF on the desk. A Sales Table changes the moment: the buyer does not just see the machine. They configure it, compare its specs, plan their floor, and approve the financial model — all by touch, all in one session.

The difference is closing speed. A gym chain that builds their 28-location fleet on the Sales Table does not go home to “think about it.” They go home with a signed LOI, a delivery schedule, and a floor plan per location. And you go home with 44 structured data points that tell you exactly what this buyer segment values.

After 80 showroom sessions, you know which equipment categories get the most dwell time per buyer segment, which specs drive decisions, which configurations convert, and which floor plan patterns repeat. That intelligence shapes your next product development cycle.

Floor Plan. Configuration. Specs. Lease. One Touch Screen.

Turn your showroom from a display into a decision room.

See the Sales Table Live
Get Started

Talk to Our Team

Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.

No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.

What Happens Next

1
Discovery Call
Your products, channels, and systems.
2
Custom Demo
Platform configured for your industry.
3
Go Live
Connected to your ERP in 20–40 days.

Own Your Data. Learn From It. Use It With AI.

Trusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.

FAQ

Frequently Asked Questions

Any touch screen from 32” to 98”. Most showrooms use 55” or 65” in landscape orientation. The interface adapts to screen size automatically.
Yes. Length, width, ceiling height, power points, and noise constraints. Equipment populates based on what fits physically and electrically. Safety clearance zones shown automatically.
Yes. Frame layout, weight stacks, upholstery colours, branding — all by touch. Price, lead time, dimensions, and certifications update live with each selection.
Yes. Every configuration shows purchase price and lease equivalent. Monthly rate, total cost, maintenance scope. The buyer compares financial models on screen by touch.
44+ structured data points per session. Equipment interest heatmap, spec comparisons, configuration choices, floor plan dimensions, dwell time, and buyer-segment patterns. All feeding FIRE Core.
Yes. The Sales Table can be combined with Digital Showroom screens. Table for configuration and ordering, flanking screens for engineering content and brand storytelling. One session, multiple surfaces.
Also available for
Beauty & Cosmetics Fashion & Apparel Sports & Outdoor Jewellery & Watches
All Industries →
Global Distribution

Intelligence Compounding Across Every Market. Right Now.

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