Your ERP processes invoices. Your CRM stores contacts. But the intelligence that would transform your business — which specs win, which configurations convert, when leases need renewal — is captured nowhere. FIRE captures the 87% of interaction data your ERP never sees.
Equipment has a lifecycle: spec-in, configure, order, install, maintain, replace. Your ERP captures two of those stages.
Motor power, noise, belt width, capacity, energy class — side by side. Buyers decide on structured data, not on catalogue photography. Spec-in rates increase because the decision happens on screen.
47 frame configurations, 8 upholstery colours, 4 weight stacks. The buyer builds on screen, sees price live, and leaves with a signed quote. Follow-up email chains disappear.
Same equipment, two financial models, one toggle. The buyer compares CapEx vs. OpEx on screen. Their preference is captured, not guessed from a conversation remembered imperfectly.
Belt replacement peaks at month 18. Motor servicing at month 30. FIRE tracks fleet age and triggers proactive outreach 2 months before the buyer calls with a broken machine.
Every machine has structured L×W×H, safety clearance, and power draw. The buyer enters room dimensions and sees what fits. Zero returns because the rig does not fit the alcove.
Stress test footage: 2.4× spec-in lift. Factory tour: 1.9×. Motor data: 1.7×. Content budget shifts from instinct to evidence. Every €1 invested in engineering content generates measurable ROI.
An online order form is not digitalisation. It is a website. Digitalisation for equipment brands means capturing structured data across the entire lifecycle: which specs buyers compare before ordering, which configurations they build, how they decide between lease and purchase, when their fleet needs maintenance, when they are ready to expand, and when the replacement cycle begins.
FIRE captures this lifecycle across six channels. The spec comparison at FIBO, the floor plan on the Sales Table, the Saturday spare parts order on the portal, the stress test footage in the showroom, the multi-property session via Remote — all feeding one intelligence layer that compounds every cycle.
After four FIBO cycles, you know which specs win spec-ins per buyer segment, which configurations convert, which lease terms retain, when to offer upgrades, and which engineering content drives the highest ROI. That is not an order form. That is fleet intelligence.
Specs, configurations, leases, maintenance, expansion — one data layer, compounding every cycle.
Start Your RoadmapTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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