Your portal is not a webshop with a login. It is a self-service platform where buyers manage spare parts, lease renewals, equipment configuration, floor planning, and certification documentation — all 24/7, all captured as fleet demand intelligence. Five buyer types. Five experiences. One portal.
Treadmill #7 needs a new belt. The gym manager calls your office. Waits on hold. Describes the machine. Your team looks up the model. Checks stock. Calls back. The belt arrives in 5 days. On the portal: machine model → belt → ordered in 90 seconds. Arrives in 2 days.
Which machines are on lease? When do they expire? Which locations are due for renewal? If the answer requires opening 3 spreadsheets and cross-referencing with email, you do not have lease management. You have a hope.
The gym chain opens a new location. They need 4 bikes, 2 treadmills, and a functional rig. Today: email the rep, wait for a quote, negotiate specs, wait for a revised quote. On the portal: configure, compare, order. The rep gets an alert, not a task.
Each cell = buyer segment × portal action. Darker = higher frequency. Your product and sales strategy in one glance.
| Browse Specs | Compare | Configure | Spare Parts | Lease Mgmt | New Location | |
|---|---|---|---|---|---|---|
| Gym Chains | 72% | 68% | 34% | 91% | 86% | 28% |
| Boutique Studios | 88% | 82% | 64% | 42% | 18% | 52% |
| Hotels | 64% | 58% | 78% | 36% | 92% | 44% |
| Municipalities | 94% | 90% | 22% | 58% | 8% | 12% |
| Resellers | 96% | 74% | 16% | 82% | 4% | 8% |
Motor power, noise level, belt width, weight capacity, certifications — side by side. The buyer compares treadmills at midnight without calling your rep. Spec filters saved as preference data.
Select the machine. See compatible parts. Belt for ProRun 9000, motor brush for ProBike 600. Auto-matched. No guessing, no wrong parts, no returns. Reorder history per machine per location.
All leased equipment in one view. Expiry dates, monthly rates, renewal options, upgrade paths. Extend a lease with one click. Request an upgrade quote. The buyer manages their fleet, not individual contracts.
Frame layout, weight stacks, upholstery, branding — all online. The buyer builds a rig at their desk, sees the price, saves the config, and orders when ready. No email chain required.
EN 20957, ISO 20957, TÜV, CE, GS — per product. Download certificates, test reports, and compliance documentation. Hotel compliance teams and municipal procurement require this at purchase.
Gym chains see fleet pricing and lease terms. Boutique studios see standard pricing with installation. Hotels see project pricing with turnkey outfitting. Municipalities see compliance-first views. Per login, automatic.
A webshop sells products. The FIRE B2B Portal manages equipment relationships. Spare parts linked to exact machine models with lifecycle prediction. Lease contracts with renewal timelines and upgrade paths. New equipment with spec comparison and configuration. Certification libraries for compliance teams. Floor plan tools for new locations.
The difference shows in adoption: 68% of restock orders happen without sales team involvement. Saturday and evening orders alone add €142k per quarter. And every session — every spec comparison, every spare part reorder, every lease check — generates structured data that feeds the intelligence layer.
After 1,200 sessions, the heatmap tells you exactly how each buyer segment uses the portal. Gym chains are fleet operators. Boutique studios are configurators. Hotels are lease managers. Municipalities are spec compilers. That intelligence shapes how you develop products, structure pricing, and prioritise features.
Not a webshop. A fleet management interface that captures intelligence.
See the Portal LiveTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
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