Listings gained, lost, and at risk — per account, per channel, per month. It is the most valuable metric in category management, and almost nobody tracks it systematically. Without structured listing intelligence, every category review starts with guesswork about what changed and why. Your rep thinks they lost a listing. Your buyer says it was never confirmed. The truth lives in the data — but only if the data was captured at the point of decision, not reconstructed from memory.
The Invisible Metric
Your ERP knows how many SKUs are on the order file. It does not know how many listings you gained this quarter, how many you lost, which ones are at risk, or why. Listing intelligence — the structured tracking of listing outcomes per account, per channel — is the metric that should drive every category management conversation.
At-Risk Detection
A listing at risk shows a pattern: declining reorder frequency, reduced order quantities, and often a shift to competitor alternatives in the same category. FIRE Analytics detects these patterns across hundreds of accounts simultaneously, flagging at-risk listings weeks before the buyer has the delisting conversation.
Listing Velocity as Strategy
After three cycles, listing intelligence becomes strategic. You know which accounts have the highest acceptance rates for new products. You know which channels gain listings fastest. You know which categories face the most listing pressure. This shapes where you launch, where you defend, and where you invest.
The brand that tracks listing velocity plans category conversations. The brand that does not reacts to them.
The Listing Advantage
