Footwear brands manage complex product matrices — every style multiplied by sizes, widths, colours, and seasonal drops. Yet most still run their wholesale operation on spreadsheets, emailed line sheets, and disconnected systems. The cost is not just inefficiency. It is lost data.
FIRE gives you a single platform for your entire B2B operation — and turns every sales interaction into structured intelligence about what your market wants.
Most footwear brands run their B2B business across six or more disconnected tools. Orders arrive by email in different formats. Size matrices live in Excel. Customer history sits in sales reps' notebooks. None of this data is connected, structured, or usable.
Every style comes in 8 to 15 sizes, often across multiple widths. Managing these matrices in spreadsheets leads to ordering errors, size allocation mistakes, and endless back-and-forth with buyers. A single transposition error can mean hundreds of wrong pairs shipped.
Which sizes are your retailers actually selling? Which styles are reordered versus sitting on shelves? Without a digital touchpoint, you are forecasting production based on sell-in data alone — missing the sell-through signals that matter most.
Two major seasons, mid-season drops, carry-over styles, NOS programmes. Each requires a different catalogue, different price list, different availability matrix. Without a unified system, your team spends weeks preparing for each selling period instead of actually selling.
The core issue: Every day your team processes orders, manages size runs, and handles reorders — and none of that interaction becomes usable data. You are losing intelligence with every transaction.
Every time a sales rep opens a seasonal collection, every time a buyer browses your B2B portal, every time a size run is adjusted during an order — data is generated. In most footwear companies, this data evaporates the moment the transaction is complete.
FIRE changes this by capturing data during the sales process. Not after. When a buyer views style A in sizes 38–45 but only orders 39–43, that is intelligence about size demand. When a retailer adds a style to favourites but does not order it, that is a signal about hesitation.
This data compounds over time. After six months, you know which size curves perform by region. After twelve months, you can predict seasonal demand by retailer segment. After two years, you have a competitive moat no competitor can replicate.
Data completeness compounds over time — the earlier you start, the stronger your advantage.
FIRE unifies your B2B sales operation into a single platform — connecting your sales team, product data, size matrices, and buyers through one structured data layer that integrates with your existing ERP and CRM.
Every product, every size run, every order, every buyer interaction stored in one system. No more scattered sales data across email threads, Excel size matrices, and WhatsApp messages. FIRE captures structured data during the sales process and syncs it with your ERP and CRM. One source of truth for your entire wholesale business.
See what is happening in your B2B business right now. Which styles are trending. Which sizes are moving. Which regions are growing. Decisions based on today's data, not last season's sell-in report.
Your data stays yours. Not locked in a marketplace. Not scattered across SaaS tools. You own it, control it, and decide how to use it — including with AI when you are ready.
Generic B2B tools do not understand size matrices, width fittings, seasonal drops, or NOS programmes. FIRE includes modules designed specifically for how footwear brands actually work.
Every style multiplied by sizes, widths, and colours creates complex product matrices. This module structures the entire matrix so buyers can order by size curve, adjust quantities per size, and see real-time availability. Errors from manual size-run entry become a thing of the past. Your operations team no longer re-keys matrices from emailed Excel files.
Manage pre-season sell-in windows with structured timelines. Open and close order windows per collection, track sell-in progress by retailer and region, compare against targets in real time. Your sales management sees exactly where they stand — not two weeks after the window closes.
Never-out-of-stock programmes need automated size-level replenishment. This module tracks inventory positions per retailer, identifies depleted sizes, and generates replenishment suggestions based on sell-through velocity. Reduce lost sales from stockouts while avoiding overstock on slow-moving sizes.
Different markets need different size curves. Nordic retailers need more large sizes. Southern European accounts need more small sizes. This module captures actual ordering patterns by region and retailer type, building data-driven size curves that replace the guesswork in production planning.
Six products. One data layer. Every interaction — whether at a trade fair, on the road, or through your online portal — feeds into the same structured system.
Present your seasonal collection on a large screen. Let buyers explore styles visually, build size-run orders in real time, and compare colourways side by side. Every product viewed, every size adjusted, every order placed — captured as structured data.
Your reps visit retailers with full context — last season's orders, top-performing styles, size curves for that specific store, and open-to-buy recommendations. Every visit generates data that flows into the same system.
Retailers log in, browse your collection, and place orders on their schedule. The portal captures every interaction — what they search, what they compare, which sizes they select and deselect. This is buyer intelligence no phone order can provide.
The key insight: Whether the order happens at a trade fair through the FIRE Sales Table, on the road through the FIRE Sales App, or online through the FIRE B2B Portal — it all feeds into the same data layer. One system. One truth. One foundation for AI.
Your competitors are losing buyer intelligence every single day. Every emailed line sheet that is not tracked. Every trade fair conversation that is not recorded. Every size-run pattern that is not captured.
The footwear brands that win in the next decade will be the ones that own their data today.
Start Building Your Data AdvantageTell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.
The platform captures your B2B data during every interaction. Over time, this data becomes your most valuable asset — enabling forecasting, automation, and intelligent decisions that your competitors cannot match.
Book a personalised demo — integrated with your ERP in 20–40 days.