At GDS, Micam, or CIFF, your buyers stand in front of 200 styles across 11 sizes, 4 colourways, and 2 widths. They need to see, compare, touch size grids, and build orders — fast. The FIRE Sales Table is a large-format touch screen that handles the full complexity of footwear ordering without a single sheet of paper.
Buyers fill EU/UK/US size grids directly on screen. Tap to increment, swipe to adjust. AI pre-fills from previous seasons. No more deciphering handwritten numbers on paper order forms.
High-resolution product imagery, 360° views, material close-ups, and colourway comparisons — all on a 42–55 inch screen. The buyer sees more in 10 minutes than they would in an hour with a physical sample set.
Seasonal collections and NOS programmes sit side by side. Stock levels update in real time via FIRE Connect. The buyer sees availability, delivery windows, and pricing without switching tools.
Products viewed, colourways compared, size grids filled, time spent per style — all structured data flowing into the buyer profile. One trade fair day produces more intelligence than a season of paper orders.
Trade fair Wi-Fi is unreliable. The Sales Table works fully offline with cached product data, images, pricing, and buyer history. Orders queue locally and sync the moment connectivity returns.
The order placed on the Sales Table syncs to the Sales App, appears in the B2B Portal for the buyer, feeds into Analytics, and flows to the ERP via FIRE Connect. One order, every system updated.
EU, UK, and US sizing displayed simultaneously or toggled per buyer preference. Half sizes supported. The grid adapts to the model category — running shoes show different size ranges than formal shoes.
Standard, wide, narrow — each width is a separate ordering dimension. The Sales Table displays width options inline, not buried in a dropdown. Buyers see and select width alongside size.
High-resolution images of the same model in different colourways, displayed side by side on the large screen. The buyer compares Black/Teal vs. Navy/White at actual colour accuracy, not from a 3-inch phone screen.
Stock-at-once items show real-time availability. Pre-order items show delivery windows. Both live in the same catalogue, filtered or merged. The buyer does not need to switch between two separate ordering flows.
Leather grade, sole technology, waterproof rating, sustainability certifications — all visible on the product detail screen. The Sales Table replaces the spec sheet, the lookbook, and the price list in one interface.
Load a pre-built assortment for the buyer's store type — sport specialist, fashion boutique, or department store. The size-run, style selection, and pricing adjust automatically. The buyer sees a curated package, not an overwhelming catalogue of 200 styles.
Optimised for the chaos of GDS and Micam. Fast buyer switching, offline resilience, quick-order shortcuts, and end-of-day sync. Designed for 15 appointments per day, not 2 per week.
Most brands think of the Sales Table as a replacement for paper order forms. It is. But that misses the larger point. The Sales Table is the highest-volume data capture device in your selling operation. A busy trade fair day with 15 appointments generates more structured buyer intelligence than an entire quarter of email-based ordering.
Every product browsed, every colourway compared, every size grid interaction, every assortment selected, every filter applied — that is data. Connected to the buyer profile. Accumulated over seasons. Fed into the Co-Pilot. When your rep sits down with the same buyer next season, the system already knows their size patterns, their colourway preferences, their order history, and their content engagement. The appointment starts warm, not cold.
The brands that treat the Sales Table as a data engine — not just an ordering interface — are the ones building the compound intelligence advantage that separates leaders from followers in footwear wholesale.
One trade fair with the Sales Table produces more buyer intelligence than a season of paper orders. Start capturing.
See the Sales Table LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.