A single footwear order contains more data than most brands realise — size distributions, width preferences, colourway choices, reorder timing, assortment selections. Without a data strategy, all of it evaporates after the order. With FIRE, every interaction becomes structured intelligence that compounds season after season.
Orders, quantities, sizes, prices, delivery dates, widths. The basics — what was bought, when, how much. Most footwear brands capture this via ERP. But it is only 13% of the intelligence available.
What was browsed, zoomed, compared, and filtered — before the order. Portal sessions at midnight, Sales App presentations, Showroom dwell time. The intent signals behind the transaction.
Not just what sizes were ordered — but how the AI suggested, how the buyer adjusted, which sizes consistently shift upward in which markets, and which categories have different curves. The data that transforms production planning.
Which capsule intro drives trail boot orders? Which material innovation video holds attention? Which lookbook converts for sport specialists? Content engagement tied directly to selling outcomes.
Which pre-built assortment drives the highest sell-through? Which retailer segments over-order or under-order specific categories? The data that turns assortment planning from guesswork to science.
AI-generated: best performer identification, size curve shifts, reorder timing predictions, Magic Finder recommendations, Co-Pilot order preparation. Data that looks forward, not backward.
Six channels feed one profile. The last step is where intelligence begins.
Size-run intelligence is the most valuable data in footwear wholesale. It tells you what to produce, how much, in which sizes, for which markets. After four seasons, it predicts demand shifts before your production planner sees them. After six, it is the single most important competitive asset in your business.
FIRE does not monetise your data. We do not aggregate it across customers. We do not sell insights to third parties. Your buyer intelligence, your size patterns, your assortment performance, your content metrics — it stays in your private cloud, under your control, accessible only to your team.
This is not a philosophical position. It is an architectural one. FIRE Core runs on private cloud infrastructure with your choice of data centre location. Role-based access control ensures every team member sees exactly what they should. Your data is your moat. We help you build it.
The brands that start capturing size-run data now will have an insurmountable advantage in 2–3 years. Not because of the technology — technology can be licensed in a week. Because of the data. Six seasons of accumulated size intelligence cannot be fast-tracked by a competitor who starts later. Every season without a data strategy is intelligence lost forever.
The brands that started capturing early now have years of compounding size-run data. The gap widens every season.
Build Your Data StrategyTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.