The FIRE B2B Portal gives your footwear buyers 24/7 self-service ordering with full size-run grids, real-time stock levels, pre-order and NOS in one interface, buyer-specific pricing, and curated assortments per store type. Every browse, every comparison, every cart — captured as data that compounds into intelligence.
A running shoe sells out in size 42. The retailer needs to restock now — not at the next appointment in three weeks. Without a portal, they send an email, call the office, or simply miss the window.
Never-out-of-stock means the buyer needs to see what is available right now. Not yesterday's export. Not a PDF price list from last month. Real-time availability, confirmed by the ERP, updated via FIRE Connect.
Size-run orders across dozens of sizes, widths, and colourways cannot be communicated reliably by email. Errors multiply with every style added. A portal with visual size grids eliminates entry mistakes and captures preferences as structured data.
A sport specialist does not need to see every style in your collection. They need a curated assortment matched to their segment, with size-run depths that fit their store profile. The portal delivers this automatically per login.
Buyers review new collections at night, on weekends, between appointments. They compare colourways, check delivery dates, and bookmark styles. Without a portal, this browsing generates zero data. With one, every session enriches the profile.
What did I order last season? Which sizes sold through? What was my total volume? Buyers want this information instantly — not by emailing your office and waiting two days for a spreadsheet.
EU, UK, and US sizing per model. Half sizes supported. Width variants inline. The grid adapts per category — running shoes show 36–46, kids show 28–35, formal shows 39–47. AI pre-fills from buyer history.
Seasonal pre-order collections and stock-at-once programmes in one interface. Real-time stock via FIRE Connect. Separate delivery windows. Combined order management. The buyer does not switch tools.
Pre-built assortments per buyer segment — sport specialist, fashion boutique, department store, online retailer. Style mix, size-run depth, and pricing pre-configured. The buyer sees what is relevant to their store, not the entire catalogue.
High-resolution product imagery with colourway comparison side by side. The buyer compares Black/Teal, Navy/White, and All Black at accurate colour — not from a thumbnail in a PDF.
The portal remembers last season's order. The buyer reviews, adjusts sizes if needed, and reconfirms. A 400-pair reorder that took 30 minutes by email takes 90 seconds on the portal.
Pricing, delivery conditions, approved assortments, payment terms — all personalised per buyer. Each buyer sees their world. A sport specialist sees their assortment. A fashion boutique sees theirs.
Most brands see the B2B Portal as a convenience tool — a way for buyers to reorder without calling the office. That framing dramatically undervalues what a portal actually does. The portal is your only channel that runs 24/7, captures data without human involvement, and scales to every buyer in your database without adding headcount.
Consider the math. Your sales team covers a fraction of accounts in person each season. Your portal serves all of them. The evening browsing session where a buyer spends 12 minutes comparing trail boots generates intent signals as valuable as an in-person reaction. The Saturday reorder that takes 90 seconds is data that would otherwise never exist. The portal does not replace the rep — it extends the selling surface to times and places the rep cannot reach.
And the data compounds. The buyer who browses the portal in February, meets your rep at the trade fair, and reorders via the portal in April has a profile depth that no single-channel approach can match. The portal is the connective tissue between physical and digital selling — and the richer the data, the smarter every interaction becomes.
For footwear specifically, the portal solves the reorder problem that costs brands missed revenue every season. When a bestselling style sells through in size 42, the retailer needs to restock now. Without a portal, they email, wait for confirmation, and sometimes miss the delivery window entirely. With the FIRE portal and real-time NOS stock, the reorder happens in 90 seconds — and the data feeds into the demand signal that helps you plan production for next season.
The B2B Portal runs 24/7. Every session, every browse, every order — structured data compounding into intelligence.
See the Portal LiveTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
No generic demos. No slide decks. A real walkthrough with your products and your industry configuration.