Footwear wholesale digitalisation is not about replacing your sales team with technology. It is about giving them tools that match the complexity of 200 styles, 11 sizes, 4 colourways, and 2 widths — and capturing the data that paper, email, and Excel cannot.
Handwritten size grids at Micam. Triplicate carbon copies. Quantities that need re-entering into the system. Every paper order is intelligence lost — no browsing data, no dwell time, no comparison patterns.
Assortment planning in spreadsheets. One file per market, per retailer type, per season. Version conflicts. No connection to order data. No AI pre-fill. No learning between seasons.
"I need 4x38, 6x39, 10x40, 12x41..." — for 8 styles, 2 widths. That email will have errors. And it generates zero behavioural data. The buyer's intent, comparisons, and preferences are invisible.
Static lookbooks emailed to buyers. No interactivity, no size grids, no filtering. The buyer cannot compare colourways, check stock, or place an order. And you have no idea if they even opened it.
A running shoe sells out in size 42. The retailer calls, emails, waits. The reorder window closes. Revenue lost. With a portal and real-time NOS stock, it takes 90 seconds.
You know what was ordered. You do not know what was browsed, compared, considered, or abandoned. Without interaction data, every season starts cold. Assortments are guesswork. AI is impossible.
Four phases. Parallel workstreams. Your team sells digitally within one season.
iPad field sales with AI size-run pre-fill, offline mode, and Showroom control. Replaces paper orders, PDF catalogues, and disconnected CRM notes.
Large-format touch ordering for trade fairs and showrooms. Size-run grids, colourway comparison, assortment packages. Replaces paper forms at Micam and GDS.
Self-service ordering 24/7. Pre-order and NOS in one interface. Real-time stock, buyer-specific pricing, curated assortments. Replaces email ordering.
Three-screen immersive presentation controlled by the Sales App. Brand stories, collection exploration, live ordering. Replaces static lookbooks and tablet slideshows.
Online selling appointments with FIRE Meet video. Size-run grids, assortment packages, real-time stock. Replaces PDF-based international selling and Zoom calls.
Stakeholder dashboards and AI intelligence. Size pattern predictions, best performers, content scoring, assortment recommendations. Replaces quarterly Excel reports.
Real-time pipeline visibility. Order status across all channels. Size-run performance per market. Rep coverage metrics. No more waiting for quarterly spreadsheets.
Walk into every appointment with four seasons of buyer intelligence. AI pre-fills size grids. Assortment recommendations ready. Collections presented in full visual quality.
Know which content drives orders. Capsule intro watchtime, brand story engagement, lookbook conversion. Creative investment tied to selling outcomes, not impressions.
One platform instead of five tools. Managed private cloud. ERP integration via FIRE Connect. Transparent monitoring dashboards. No middleware spaghetti.
Size-run intelligence per model, market, and buyer segment. Demand signals from browsing data. Shift detection before the season ends. Better planning, less overstock.
Strategic overview across brands, markets, and seasons. Data asset growth tracking. Compounding intelligence visualised. One source of truth instead of fragmented reports.
Most footwear brands think of digitalisation as a one-time project: set up a portal, train the reps, launch. But the brands that gain the real advantage treat it differently. They treat digitalisation as the beginning of a data strategy — not the end of an IT project.
The portal is not the destination. It is the first data capture device. The Sales App is the second. The Digital Showroom is the third. Each channel adds a new dimension of buyer intelligence. After one season, you have baseline data. After two, patterns emerge. After four, the AI predicts demand shifts before your production team sees them.
The brands that started digitalising in 2022 now have four seasons of accumulated size-run intelligence. Their AI pre-fills with 90% accuracy. Their assortments are data-driven. Their content investment is measured. A competitor starting today needs four seasons to catch up — and by then, the leaders are eight seasons ahead.
The question is not whether to digitalise. It is how many more seasons of size intelligence you are willing to lose before you start.
From kickoff to live in 20–40 days. Every season after that gets smarter.
Start Your DigitalisationTrusted by Hugo Boss, Drykorn, LVMH, Bugatti Shoes, Micro Mobility, Mercedes, Binelli Group and 100+ leading brands worldwide.
Tell us about your brand, your current B2B setup, and what you are looking to improve. We will show you exactly how FIRE works for your specific situation.
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